Ad schedules allow you to display ads or change bids during certain times. You can create a maximum of six ad schedules per day for each campaign in your account.
This article explains how to create a schedule for an ad.
On this page
- Get started with ad scheduling
- How to review your ad schedule
- How to edit your ad schedule
- Best practices
Get started with ad scheduling
- Go to Ad schedule within the Campaigns menu
.
- Select the pencil icon
, then select a campaign to create an ad schedule for.
- Make your selections for specific days and times.
- Select Save. You'll see your changes reflected on the 'Ad schedule' page.
.
, then select a campaign to create an ad schedule for.How to review your ad schedule
When you create an ad schedule, your ads will only be eligible to show during the times that you've specified. Your ad won’t show during the dates and times that aren't listed on your ad schedule. Make sure that your ad schedule includes all the days and times that you want your ad to be eligible to show. Here’s how to review your ad schedule:
- Go to Ad schedule within the Campaigns menu
- You’ll notice a chart that shows the times your campaign’s ads showed. By default, the chart will show the number of clicks that your ads received.
- To view your campaign’s impressions, CTR, average CPC or cost, select the metric that you’d like to view from the 'Clicks' drop-down in the top-right corner.
- Choose a subtab to review your ad schedule and performance by 'Day and hour', 'Day' or 'Hour'.
How to edit your ad schedule
- Go to Ad schedule within the Campaigns menu
- To edit your ad schedule, select the pencil icon
- To remove a time period, select the 'x'.
- To adjust dates and times, click the dates or times that you'd like to change and select new ones.
- To add a new date and time to your ad schedule, select Add.
- Select Save.
Best practices
- Consider time zones: Ad schedules are set based on your account’s time zone, so you should adjust your ad schedule to account for any difference in your target customers' time zone. Learn more About your language, number format, time zone and currency settings.
- Create daily schedules: To schedule an ad to run from the end of one day through a portion of the next day, you’ll need to create an ad schedule for each day. For example, to run an ad from Monday 11.00 p.m. to Tuesday 7.00 a.m.:
- If you’re using a 12-hour clock, your ad schedule for Monday should extend from 11.00 p.m. to 12.00 a.m., while your Tuesday ad schedule should run from 12.00 a.m. to 7.00 a.m..
- If you’re using a 24-hour clock, your ad schedule for Monday should extend from 23:00 to 0:00, while your Tuesday ad schedule should run from 0:00 to 7:00.
