Google Ads sign-up guide

Create a Google Ads account: How to sign up

Account setup

Sign up with Google Ads to start reaching new customers with online ads tailored to your business goals and budget. This article will help you create your Google Ads account and set up your first ad campaign.

Note: Newly created accounts will no longer support URLs in the account name.

On this page

Instructions
Add business information
Add billing information
Fix a problem with creating or signing in to a Google Account

Instructions

To get started with Google Ads, it just takes 3 simple steps: add your business information, select your campaign goals and budget, and enter your payment details.

You’ll also have the opportunity to setup conversion measurement as the final step: so you can measure important actions people take on your ads and website.

Tip

We recommend you create your account before creating a campaign. While creating your account, you can skip all recommendations to create a campaign.

Add business information

About your business

To start the signup process, you’ll be prompted to add your business information (name and URL) for faster campaign setup. By providing Google with your details upfront, this allows for pre-filling of information later on in the process and allows Google to best tailor the signup process to your needs.

Link Accounts

At this stage, you’ll also have the opportunity to link your existing accounts, including a YouTube channel and Google Business Profile account, which will help with faster campaign setup. By linking your accounts in the sign up flow, Google saves you time by automatically suggesting keywords and headlines for campaigns for you to review.

At this stage, you also have the option to create an account without a campaign.

Tip

Do you need more people to access your new Google Ads account? You can invite them after you create your account and sign in to Google Ads. Learn more About access levels in your Google Ads account.

Add billing information

Set up your billing information by following these steps:

Select the “Billing country” drop-down menu and select the country or territory where your billing address is located. Your billing country determines the billing options that are available for your location and currency.
Make sure the correct time zone is selected. If not, select the drop-down menu to change it. Your reports, statistics, and billing are all affected by the time zone you select, so choose carefully.
If you have a promotional code (also known as coupons or vouchers), enter the code in “Introductory offer” and select Apply.
You'll be prompted to either select an existing payment profile or create a new one. Your “Account type” defaults to “Organization” but you can change to “Individual” if appropriate, for tax purposes in your country.
Enter information for the payment method you want to use for this account, such as a credit or debit card, PayPal, or bank account.
Select Submit to create your campaign and complete your account setup.

If you're using a credit or debit card, you might have a temporary authorization on your card account that will typically be removed within a week. The exact amount will be shown in your Google Ads account during sign-up.

We may also request that you make a small prepayment for verification purposes during the sign up. If you’re required to make the prepayment, you can do so after you complete the sign up process by following the instructions in your account. This payment will be used to fund future advertising costs and the amount is fully refundable if you request a refund or close your account.

Note: If you want to use an existing monthly invoicing credit line for a new account, you’ll first need to link your manager account to your Payments profile. Learn more about how to Link your manager account to a Payments profile on monthly invoicing.

Fix a problem with creating or signing in to a Google Account

If you have trouble creating an account, review common issues and solutions.
If you're getting an error that you have an invalid email address, review invalid email addresses.
If you have a problem finding the verification email or verifying your account, check out these common verification issues and solutions. Or, find out what to do if you entered the wrong email address during sign-up.
If you get an error that the email already exists, learn how to reclaim your Google Account.