About store sales conversions

While your ads are online, your sales may not be. For many businesses, in-store or other offline sales, such as orders over the phone, can be an important driver of your revenue. 

Store sales conversion tracking can help connect the dots between your ads and offline sales.

There are two different ways to track store sales conversions that are suited to different types of advertisers. This article shows you how each store sales conversion product works and how to set them up.

How to track store sales conversions

There are two ways to track offline conversions:

Store sales (direct upload): Import your offline transaction data directly into Google Ads. Google matches the customer information tied to your transaction data with Google Ads user information. You don’t have to put a third-party tracking tag on your site. Set up store sales (direct upload) conversion tracking.

Store sales (data partner): Share your offline transaction data with a third-party data partner who puts a tracking tag on your site to match offline transactions with ad clicks. The data partner then uploads store sales into your Google Ads account. Set up store sales (data partner) conversion tracking.

Security and privacy for website tracking

Google's security standards are strict. Only pages containing the Google conversion tag are tracked through this programme. We use data encryption and secure servers.

Please ensure that you're providing users with clear and comprehensive information about the data that you collect on your websites, and getting consent for that collection where legally required.

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