About store sales conversions

While your ads are online, your sales may not be. For many businesses, in-store or other offline sales, such as orders over the phone, can be an important driver of your revenue. 

Store sales conversion tracking can help connect the dots between your ads and offline sales.

Store sales (direct upload): Import your offline transaction data directly into Google Ads. Google matches the customer information tied to your transaction data with Google Ads user information. You don’t have to put a third-party tracking tag on your site. Set up store sales (direct upload) conversion tracking.

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