When applying for permission to advertise certain content on Google Ads, we often get applications that are filed by agencies representing clients (for example, advertising agencies). It’s important that we have confirmation that the client organization authorizes their agency to apply on their behalf.
If you’re an agency, ask your client to write a letter with their organization letterhead, using the exact template below by replacing the bracketed text with their information, and save it as a PDF. Then upload the letter PDF to our application form. Emails are not sufficient and can’t be used as proof of authorization.
Authorization letter
Date: [insert date]
To the Google Ads Team,
I, [insert your full name and job title within the organization applying for advertising], authorize [insert name of the agency you have employed to manage your Google Ads activity] and its partners and affiliates to use Account ID: [XXX-XXX-XXXX - ten digit customer ID] to advertise [insert the domain name of your brand’s website] on behalf of [insert name of organization that owns the website].
I confirm that [insert the domain name of your brand’s website] is the property of my employer, who has authorized me to act on their behalf with regard to the application of our agency, [insert name of the agency you have employed to manage your Google Ads activity], for a certification of the above Google Ads account.
I understand that I need to contact Google Ads if I wish to have the certificate removed from the account. Please process the certificate and apply it to the above account.
Kind Regards,
[Signature]
[Insert your full name and job title within the organization applying for advertising]
