About video campaigns

Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google Display Network.

This article explains the different components of Video campaigns and how you can use them. Learn how to create a video campaign in Google Ads

How it works

Available video ad formats include in-stream ads, video discovery ads, non-skippable in-stream ads, outstream ads and bumper ads. Video discovery ads can only appear on YouTube. 

In-stream ads run before, during or after other videos on YouTube or across Display Network sites, games or apps. These ads may also run on YouTube videos that are embedded on other sites. After 5 seconds, the viewer has an option to skip the ad.

Video discovery ads only appear on YouTube and reach people in places where they’re discovering content. The appearance will vary, depending on the ad sizes and ad formats that content publishers support. When a viewer clicks the thumbnail for your ad, the video will play on its YouTube watch or channel page. 

Outstream ads show on partner sites. These ads are only available on mobile and tablet and are designed to help make it easier for users to tap to play your video. Outstream ads can help increase brand awareness by extending your reach beyond YouTube.

Non-skippable in-stream ads are a non-skippable ad format designed to allow you to reach customers with your entire message. Non-skippable in-stream ads are 15 seconds or less, and viewers can't skip the ad.

Bumper ads are a short video ad format, designed to allow you reach customers broadly and increase awareness about your brand by using a short, memorable message. Bumper ads are just 6 seconds or less, and viewers can’t skip the ad.

Learn more about video ad formats

When to choose it

  • You want to advertise videos on YouTube and across the Google Display Network.
  • Recommended for all Google advertisers, from first-timers to more-experienced pros.

Showing video ads may seem pretty sophisticated, but that's the beauty behind these campaigns: They're simple to set up and manage. You can use videos from your own YouTube account, and similar to other Google Ads campaigns, you can see video ad performance and tweak video targeting.

Learn more about video ad performance

Learn more about targeting for video ads


You've just opened a restaurant, and want to get the message out to potential customers.

A "Video" campaign lets you reach people visiting food-related websites, such as blogs about specific cuisines or websites that provide restaurant reviews. You can also reach people who are viewing YouTube videos about the kind of food that your restaurant serves.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue