Test your landing page

Whether you use only a final URL to define your landing page or a final URL with a tracking template or custom parameters, it’s important to make sure that your ad is leading your potential customers to the right part of your website.

This article explains how you can test your landing page to make sure that it’s leading to the URL that you want.

How it works

When you test your landing page, you’ll receive detailed test results and one of the following messages.

Message Campaign type What it means
Page found All A landing page was found.
Page not found All The landing page wasn't found (e.g. 404 error). Please check your tracking template, custom parameter(s) or Final URL.
Final URL mismatch All The landing page and Final URL don't share the same domain, the URLs in the redirect chain don't begin with your Final URL, and your redirects after your Final URL don't stay on the same domain. Please check that your URL meets the requirements listed here.
No eligible ads found All There were no ads in the ad group that could be tested. The ads that can be tested are text ads, image ads and ads from the Ad gallery. These ads must also use upgraded URLs.
Unreachable All The landing page couldn't be reached (e.g. because it timed out). Please try again later.
Unknown/Tool failure All There was an error while testing your landing page. Please try again later.
Website domain empty Dynamic Search Ads The “Website domain” field (found in "Campaign settings") is empty.

Bear in mind

  • This test doesn’t check for Google Ads policies violations. Find out about our policies
  • This test doesn't support any form of URL redirects including JavaScript-based redirects.
  • This test doesn't catch all parallel tracking errors and you should consult with your click measurement provider for details.


You can test your landing page at any level of your account. 

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

Before you begin, you may have to add the “Tracking template” column to your table:

  1. Sign in to your Google Ads account.
  2. Click on the page menu at the level at which you wish to test your landing page.
  3. Click the Columns icon Columns then choose Modify columns.
  4. Expand the Attributes option and tick “Tracking template”.
  5. Click Apply.
Test your landing page at the campaign level
  1. Click the Settings page menu.
  2. Click on the tracking template of the campaign that you wish to test.
  3. Click Test.
Test your landing page at the ad group level
  1. Click the Ad groups page menu.
  2. Click the tracking template of the ad group that you wish to test. 
  3. Click Test.
Test your landing page at the ad or extension level
  1. Click the Ads & extensions menu.
  2. Mouse over the ad that you want to test and click the pencil Edit icon.
  3. Click the arrow in the corner to expand the editing view.
  4. Click Ad URL options to see more options.
  5. Click Test.
Test your landing page at the keyword level
  1. Click the Keywords menu.
  2. Click the tracking template of the keyword that you wish to test.
  3. Click Test.
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