Find and fix duplicate keywords

Any particular keyword only needs to appear once within one of your ad groups. If you have two or more ad groups with the same keyword, the ad with the highest Quality Score will show.

This article explains what to do when a keyword is used by another ad.

Before you begin

If you don’t already have campaigns with keywords, learn how to choose keywords.


Let's say you sort your keywords by match type and see that your account contains the broad match keywords red car and car red. Then, you review the clickthrough rate (CTR) for each of these keywords and see that red car has a higher CTR. Since your advertising goal is to get clicks on your ads, you decide to remove car red because it has a lower CTR.


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How to find duplicate keywords

  1. Sign in to your AdWords account at
  2. Click All campaigns in the left navigation bar.
  3. Click the Keywords tab to see all of the keywords in your account.

There are three ways to search for duplicate keywords:

  • To sort your keywords alphabetically, click the Keyword column name.
  • To sort your keywords by match type, click the Match type column name.
  • To search for specific keywords, enter the text of your keyword in the open text box above your keyword performance graph and click Search. Your keywords should then show in the list below.

How to fix duplicate keywords

You’ll need to pause or remove the keyword for all but one of your ads:

  1. Review your keywords to see if any of them are duplicates. If you have a duplicate keyword, you'll want to pause or remove the one that performs worse.
  2. To remove the duplicate keyword, select the checkbox next to the keyword. Then click the Edit drop-down menu and select Remove.
  3. To pause the keyword, click the status icon drop-down next to the keyword, and select Paused.Edit keyword
  4. Click Save.
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