Search Advertising assessment study guide

How search advertising can fulfil client objectives

Google search ads can be a game-changer for reaching potential customers, leading to more online and store sales, phone calls, leads and brand awareness.

According to one study, search ads drove an average increase of 6.6 percentage points in top-of-mind awareness. When participants were asked to recall up to five brands, unaided brand awareness increased on average by 9.2 percentage points (source).

The next sections will take you through the different campaign types available to help advertisers meet their objectives, as well as show you how to set up, manage and measure search campaigns.

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