What makes up a Shopping ad

Shopping ads offer retailers different options for getting their products in front of the right customers.

They can include a product image, title, and price, plus your store or business name, all right in the ad. Merchant Center creates these based on information you include in your product feed so you don’t need to create the ads yourself.

Here's what your Shopping ads might look like on different screens:

An illustration showing how Shopping ads appear on many different devices

The appearance of Shopping ads may change as we experiment with the best display options for the format. This could include automatic cropping of your image to focus more on the product. Contact us if you’d like to opt out of these experiments.

Enhance your Shopping ads

Use these optional enhancements to draw attention to your ads. When you opt into an enhancement, it won't necessarily display every time your ad shows.

Add promotions to products

Promotions allow you to show special product offers in your Shopping ads as well as in free product listings that appear on the Shopping tab in the US (they may also appear outside the US as well).

Promotions display as a clickable annotation that says “special offer” when customers notice them on desktop and include additional information about your promotion when viewed on mobile devices. Adding promotions is free, but any cost-per-click rates still apply.

Find out how to participate in promotions

Display product ratings

Product reviews provide critical information to customers making purchase decisions. They also help advertisers drive more qualified traffic to their sites.

Product ratings appear on Shopping ads in eligible countries, where they show a 5-star rating system and a count of total reviews. These star ratings represent aggregated rating and review data for the product, compiled from multiple sources, including merchants, third-party aggregators, editorial sites, and users.

Product ratings will only show for products that have at least 3 reviews.

Find out how to show product ratings on your Shopping ads

Enable Google Customer Reviews

Google Customer Reviews enables you to collect valuable feedback from customers who’ve made a purchase on your site. Your customers can choose to take a survey to rate their experience with just one click on your checkout page.

Ratings from customer surveys apply to seller ratings eligibility and, optionally, to product ratings eligibility. Retailers can enable this enhancement free of charge.

Find out how to participate in Google Customer Reviews

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