Find your bid strategy status

Your bid strategy status tells you whether your bid strategies are active or not, and why they might be limited. It’s important to review the status of your bid strategies to ensure that they’re running as expected. A standard bid strategy is applied to one campaign, whereas a portfolio bid strategy can be applied to more than one campaign. This article shows you where to find your bid strategy status at the portfolio and standard levels.

Before you begin

If you don’t yet have a portfolio bid strategy set up, read About automated bidding.

Instructions

How to find your portfolio bid strategy status

  1. Sign in to your Google Ads account.
  2. Click Campaigns in the navigation panel.
  3. In the upper right corner of your account, click the tools icon , then under "Shared library", click Bid strategies. 
  4. The 'Status' column shows the status of your portfolio bid strategy.
  5. Hover over the text to learn more about the status. To learn more, read about bid strategy statuses.

How to find your standard bid strategy status

  1. Sign in to your Google Ads account.
  2. Click Campaigns in the navigation panel.
  3. Under the 'Bid strategy type' column, click the bid strategy type to view the report.

 

The “Bid strategy type” column shows the bid strategy of the campaign, even if it’s not a portfolio bid strategy. This column only populates if the campaign is using a portfolio bid strategy. If you do not see the “Bid strategy type” column and would like to, you can enable it by clicking on the columns icon Columns above the table, clicking “Modify columns” and selecting "Bid strategy type" under the “Attributes” category.
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