Google Ads no longer accepts third-party tracking pixels for YouTube measurement. Learn more about the changes to third-party measurement and follow the two steps in its entirety to successfully enable third-party measurement for YouTube.
This section covers the reporting and third party capabilities that are provided by Video Ads.
Reporting Metrics
- Video Impressions
- Video Click Through
- Video Quartiles (First, Midpoint, Third, Complete)
- "Skip" button clicks (for skippable ads)
- Video Pauses
Third-Party Tracking Capabilities
- SSL capability is required! All tracking pixel URLs must begin with HTTPS:// More information here.
- Third-party click redirects accepted for Video Click Through
- 1 x 1 pixel tracking can be implemented for all other metrics listed above (maximum 3 per event)
- For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately.
- Nielsen pixels are not allowed directly in VAST tags and must be submitted separately for trafficking in some countries.
- For third-party served ads, tracking pixels must be implemented within the VAST tag, not provided separately.
We will only accept third party redirect/tracking pixel from a certified Ad Serving Vendor. Please refer to the full list of approved vendors.
Research
- Can accept research tracking tags except for YouTube Mobile or Leanback apps
- No pop-ups, layers, or other out-of-banner formats are allowed
- JavaScript pixels are not allowed
Remarketing
- For YouTube-hosted creatives, Remarketing Audience lists can be created directly in Google Ads. Learn more here.
