Building your Upgraded URLs with our step-by-step tool

You might know about Upgraded URLs—starting in July 2015, the destination URL field in your ads will be replaced with a final URL field, plus new fields for tracking management. If you use tracking, you’ll need to upgrade your URLs by separating your final URL from your tracking info. But how do you make sure you do it right?

This step-by-step tool will help you determine how your destination URLs may look in the Upgraded URLs format, no matter which upgrade method you use.

Before you begin

If you aren’t familiar with Upgraded URLs, you should read Using Upgraded URLs and How to upgrade your URLs before getting started.

How it works

You can use the tool below to determine how your upgraded URLs could look for most destination URLs. Before you get started, here are a few things to keep in mind:

  • You can only analyze one destination URL at a time.
  • The tool will not upgrade your URLs for you. You’ll still need to edit your URLs in Google Ads.
  • This tool can’t analyze some types of destination URLs, including:
    • URLs with certain ValueTrack parameters:
      • Nested ValueTrack parameters (e.g. {ifmobile{ignore}})
      • The parameters {escapedlpurl}, {lpurl}, {copy}, and {lpurlpath}
    • URLs that have a URL fragment before the query parameters
    • URLs that are missing a protocol
    • URLs that include more than 2,000 characters
    • URLs that don’t start with http://, https://, or www
    • URLs with dynamic redirects (e.g.
    • Cross-domain URLs that use ValueTrack parameters that start with “if” (e.g., {ifmobile}) in the redirected landing page
    • URLs with site content parameters that appear after tracking parameters (e.g.,
    • URLs with multiple redirects (e.g.
How to use the tool
  1. Visit our guide to Upgraded URLs and confirm your upgrade method (you’ll use this information later).
  2. Determine which URL parameters in your destination URL are used for tracking (if any).
  3. Enter one of your destination URLs in the field below “Your destination URL.”
  4. Click Analyze.
  5. Select the upgrade method you found in step 1.
    1. If you know your upgrade method: Select Basic or Advanced.
    2. If you're unsure: Select Both.
  6. If your destination URL contains any URL parameters, the tool will list out each one it found. For each URL parameter, select the option that best fits how you use it.
    1. If you use the URL parameter to track info about where the click came from (e.g. utm_medium=cpc), select Click tracking.
    2. If your URL parameter affects the content that loads on your website (e.g. results=shoes), select Site content.
    3. If the value of your URL parameter is your final landing page (e.g. url=, select Redirect.
  7. If you chose “Advanced” or “Both” in step 1 and selected “Click tracking” for any of your URL parameters, let us know if you use that parameter’s value in other parts of your account. (For example, if you had the URL parameter “utm_medium=cpc,” “cpc” is your parameter’s value.)
    1. If you use different URL parameter values for each ad, keyword, or sitelink in this ad group, select Different per ad, keyword, or sitelink.
    2. If you use this URL parameter value throughout this ad group, select Different per ad group.
    3. If you use this URL parameter value throughout this campaign, select Different per campaign.
    4. If this URL parameter value is used in other places throughout your account, if you’re not sure, or if you’re not using the advanced upgrade method, select Doesn’t change.
  8. Click Submit.
  9. Visit your Google Ads account to replace your destination URL with your final URL, tracking template, and custom parameter.


This tool can’t upgrade your URLs for you. Once you run the tool, you’ll still need to edit your URLs in Google Ads.

Build your Upgraded URLs*

*Keep in mind that this tool provides automated suggestions only, and that you use these suggestions at your own risk. These suggestions may not work for every URL, and there may be other ways of implementing upgraded URLs not identified by this tool. See limitations.

By implementing any suggestions provided by this tool, you assume responsibility for them and for any resultant changes in performance arising from their implementation, so please make sure you review all proposed changes carefully before implementing them. Google does not guarantee any specific results or improved performance as a result of using this tool, and will not be liable for any damages arising out of the use of or inability to use this tool.

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