Tracking and improving results

Are you managing your advertising investment wisely? Running a successful Google Ads campaign is an ongoing process, and we suggest signing in to your account at least once a week to check in.

This interactive guide is designed to help you get the most value for your budget. In each section, we'll ask you key questions about your campaign, go through helpful examples and provide step-by-step instructions.

Haven't set up a campaign yet? You might want to first complete the previous guide in our series, Create a campaign that reaches new customers.

What's included in this guide:

Start this guide

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre