Getting started with Local Services ads

With Local Services ads, you can advertise your business on Google and receive leads directly from potential customers. These leads come in as phone calls and messages sent through your Local Services ad. You can reply to messages, track bookings and manage all your leads at any time online and through the app (Android, iOS).

Benefits of Local Services ads

  • Get seen at the top of Google.
  • Connect with potential customers who are searching for services that you provide and are most likely to book.
  • Make use of simple tools to help you get started and create a personalised profile.
  • Use the mobile app to communicate with customers at any time.
  • Build trust with the Google Guarantee or Google Screened
  • Pay only for leads related to your business and the services you offer.
  • Customers choose you: You only hear from customers who have specifically selected your profile out of all the rest.
  • If you’re Google Guaranteed, you may also be listed as a local provider on the Assistant. You won’t pay for this service.

How Local Services ads work

The Local Services unit is shown at the top of Google Search results when people search for the services that you offer in your area. Potential customers can click or tap on your ad to either call you or send you a message request (US only). When they do, you'll get an email and notification from the Local Services ads app. From this point on, the lead is yours to turn into a customer.

To ensure you continue to receive messages, respond to as many of them as you can (even if you decline to provide the requested service). If you regularly fail to answer calls or respond to messages, your ad ranking may be affected.

Getting started

At this time, Local Services ads are available only for certain service categories and areas.

To see if Local Services is available in your area, check your business eligibility on the signup page.

Check eligibility

United States

Appliance repair services, carpet cleaning services, cleaning services, electricians, estate lawyer services, junk removal services, financial planning services, garage door services, HVAC (heating or air conditioning), immigration lawyer services, lawn care services, locksmiths, movers, pest control services, plumbers, property services, roofers, tree services, water damage services, window cleaning services and window repair services.


Electricians, locksmiths, plumbers and HVAC (heating or air conditioning)

Accessing your Local Services ads account

You can access your Local Services ads account at any time online and through the app (Android, iOS). Using these tools, you can:
  • Receive and manage leads
  • Communicate with customers about their requests and record notes
  • Track your leads and bookings
  • View reports about your ad's performance
  • Pause your ad if you’re too busy to accept new leads (a free version of your listing may be displayed)
  • Adjust your budget
  • Dispute charges
  • Ask for reviews
Note:  If you are advertising through a partner affiliate, your profile information is provided to us by the affiliate directly. Learn more

Related link

Was this helpful?
How can we improve it?