Create text ads with customised text

  • Starting 30 June 2022, you’ll no longer be able to create or edit expanded text ads.
  • Expanded text ads will continue to serve and you'll still see reports on their performance going forwards.
  • You'll still be able to pause and resume your expanded text ads or remove them if needed.
  • We strongly encourage you to transition to responsive search ads.
  • Learn more about this change to expanded text ads

Create text ads that automatically update with info that you want potential customers to know. Instead of creating multiple static text ads – where the only difference is a price or a keyword – you can create one ad with text that dynamically updates based on keywords, business data or even the time of day.

Dynamic text that you can add to your text ads:

  • Countdowns: Counts down to a certain event, and have your ads update based on the current time. Learn more
  • Ad customisers: Adds parameters that change automatically based on any attribute that you choose: products, categories, prices and more. Keep in mind that you’ll only see “Ad customiser” as one of your options if you’ve added business data to your Google Ads account. Learn how to upload ad customiser data.
  • Keywords: Makes your ad’s text more relevant by dynamically inserting the keywords that trigger your ad. Learn more
  • IF function: Inserts specific text if a condition is met for any of the following dimensions: device or audience. You can also insert default values if your text exceeds the character limit or when the condition is not met. Learn more

Text ad with keyword insertion, countdown and ad customiser


Let’s say that you have an online shop that sells sporting goods. You could create a text ad that includes the keywords people used to find your ad, a specific product that you offer, its price and a countdown to a sale that you’re currently running.

Add dynamic text to your ads

To get started using dynamic text in your text ad, type a bracket ( { ) in any new or existing text ad. Select the type of dynamic text that you want from the drop-down menu.

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