Improve performance with Google Analytics 4 & Google Ads

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When used together, Google Analytics 4 and Google Ads can provide cross-platform insights in a single set of reports for both your app and website. Combining app and web reports gives you more in-depth insights into how your campaigns are performing and helps you make better optimization decisions in Google Ads.

On this page 

• 1. Set up conversion events
• 2: Measure campaign performance
• 3: Evaluate your iOS campaign performance with the SKAdNetwork
• 4: Get tips for your vertical

 

Google Anaytics Deep Dive: tl;dr Ads News & How Tos series

	Set up conversion events You can create or modify conversion events in the Google Analytics 4 property you intend to use together with Google Ads. First, you’ll need to link your Google Analytics 4 property to Google Ads. Then, enable auto-tagging in your Ads account. Finally, import conversions into your Google Ads account by following these steps.
	Measure campaign performance  Use Google Analytics 4 conversion data to measure campaign performance and make adjustments as needed.  For example, you can use Google Analytics 4’s imported conversions to inform your automated bidding strategies and use Google AI to drive more of the results you care about. Build audience lists (including predictive audiences) in Google Analytics 4 to create custom segments and apply them to your Google Ads campaigns. Tip If you have an app and are running App campaigns, Google Analytics 4 can help you measure and optimize your iOS campaigns.
	Evaluate your iOS campaign performance with the SKAdNetwork Set up your SKAdNetwork conversion value schema to better measure install and post-install events.  You can use Google Analytics 4 to help register your app with the SKAdNetwork for better cross-network install measurement. Once you have set up your schema, you can integrate it with Google Ads for better event and value-oriented bidding optimization.
	Get tips for your vertical Retail Build audience lists (including predictive audiences) in Google Analytics 4 to create custom segments and apply them to your Google Ads campaigns. Add ecommerce reporting to get a detailed report on the products or services you sell on your ecommerce store. General Select your business objective to get tailored reporting for your company. Enable benchmarking to see how you rank compared to competitors.

 

 

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