Search Advertising assessment study guide
About Google Ads manager accounts
This article explains the benefits of manager accounts and how they work.
Why use a manager account
With a manager account you can:
- Use a single sign-in to access all managed Google Ads accounts, including other manager accounts.
- Search, navigate and manage all of your accounts from a single, easy-to-read dashboard.
- Create and manage campaigns for your managed accounts from within your manager account.
- Easily compare performance across all accounts and run reports for multiple accounts simultaneously.
- Use consolidated billing to get just one, simple monthly invoice for all of your managed accounts.
- Use alerts to efficiently monitor all of your linked accounts.
- Quickly create and link Google Ads accounts from within your manager account.
Who should use a manager account:
A manager account may be a good option for large advertisers with more than one Google Ads account. It also may work well for third parties such as agencies and other online marketing professionals who manage multiple client accounts or a large number of campaigns.
Bear in mind that up to 20 Google Ads accounts (including manager accounts) can be associated with a single email address. But if you’re managing more than 20 accounts, or want to easily monitor performance or track conversions across accounts from one place, a manager account is probably the best option for you.
How it works
A manager account isn't an 'upgrade' of your Google Ads account. Instead, it's an entirely new Google Ads account that you create. Think of a manager account as an umbrella Google Ads account with several individual Google Ads accounts linked to it. You can link new and existing Google Ads accounts, as well as other manager accounts.
You can then monitor ad performance, update campaigns and manage other account tasks for those managed accounts. Your manager account can also be given administrative ownership of a managed account. This allows you to manage user access for the managed account.
Bear in mind, however, that with a manager account, you won’t be able to change proprietary information for a managed account, such as the account’s sign-in information.
Individual account owner experience
After accounts are linked to a manager account, individual users of those managed accounts can sign in and use their accounts as usual. Managed accounts’ users won’t have access to the manager accounts that they’re linked to, or any other accounts that are linked to the same manager account. But users with administrative access to those accounts can terminate the relationship with the manager account at any time by unlinking their account from the manager account.
Inviting other users to the manager account
After setting up your manager account, you can also invite other users to your manager account and give them different levels of access. Learn more about inviting users to your manager account.