Create and manage campaigns from your manager account


From the Campaigns page of your manager account, you can create campaigns for accounts you manage, as well as for accounts managed by your sub-managers. From the same page, you can also quickly change a campaign’s budget, status and name, or jump directly to the campaign to make other changes. 

Bear in mind

For particularly large accounts, the Campaigns page may not be able to display campaign data for the default view showing all accounts. This may also occur for filtered accounts when the selection is still substantial. If this occurs, you’ll be asked to refine your selection to a smaller set of accounts.

Before you start

This article explains how to create and manage campaigns from your manager account. For more background, you may want to begin by reading About manager accounts.


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Create new campaigns and make changes to existing campaigns

You can create new campaigns from your manager account’s 'Campaigns' tab. Here’s how:

  1. Sign in to your manager account at
  2. Click the Campaigns tab.
  3. Click the +Campaign button and select the type of campaign that you want to create.
  4. In the window that opens, click the Choose drop-down menu and select the account in which you want this campaign to be created. You can search by account name in the text field, or navigate to the specific account. Click the arrows to see accounts under other manager accounts.
  5. Once you’ve selected an account, click Continue.
  6. Proceed with creating the campaign as you would in an individual AdWords account. Learn about creating a campaign

From your 'Campaigns' tab, you can also make the changes to campaigns in your managed accounts, and those managed by linked manager accounts. Here are the changes that you can make:

  • Change a campaign’s budget
  • Change a campaign’s status
  • Change a campaign's name

To change an existing campaign from your manager account’s 'Campaigns' tab, first locate the campaign that you want to make changes to. You may want to first limit the accounts that you’re seeing to just those that contain the campaigns that you want to change. Learn how to change the accounts that you're seeing on your 'Campaigns' tab.

From here, do the following to change your campaign status to 'Enabled', 'Paused' or 'Removed':

  1. Click in the column between the tickox and campaign name.
  2. Make your status selection. Your new status will save automatically.

To change your campaign daily budget:

  1. Click the pencil icon in the 'Budget' column for the campaign that you want to change.
  2. Once you’ve made your change, click Save.


Save time by changing the budgets or campaign statuses for multiple campaigns at once. Simply select the boxes next to the campaigns that you want to change and click the Edit drop-down menu at the top of the table. Then, choose the new campaign status that you want to set the selected campaigns to, or choose “Change budgets” to set a new budget for the selected campaigns.

To change your campaign name:

  1. Click the pencil icon in the “Campaign” column for the campaign that you want to change.
  2. Once you’ve made your change, click Save.
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