Dynamic remarketing for web set-up guide

2. Link accounts (retail only)

If you're a retail business, you'll need to link your Google Ads and Google Merchant Centre accounts. Doing so allows your dynamic remarketing campaign to use the product data that you have submitted in your Merchant Centre account. You can add multiple Google Ads accounts to a single Google Merchant Centre account.


  1. Sign in to your Merchant Centre account.
  2. Go to the three-dot icon dropdown and click Account linking.
  3. Select Google Ads.
  4. Enter the Google Ads customer ID of the account you want to link.
  5. Click Add.
  6. Sign in to your Google Ads accountand approve the link request from Merchant Centre.

See detailed instructions

Google Merchant Centre country availability

You can review the article Use the right language and currency to find a full list of supported countries for Google Merchant Centre.
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