- Starting 30 June 2022, you’ll no longer be able to create or edit ad customisers for expanded text ads as the creation of new expanded text ads will no longer be supported.
- You’ll also no longer be able to upload or edit the business data for expanded text ads.
- Existing ad customisers for expanded text ads will continue to serve until 31 December 2022.
- We strongly encourage you to transition to responsive search ads.
- Learn more about this change to expanded text ads
Business data is where you provide and manage multiple data sources (also known as data feeds) for ads, assets and targeting for different campaigns across Google Ads. Business data lets you review the upload history and the status of your ads at a glance. You can also view the overall clicks, impressions and campaigns associated with your business data feeds. Business data is also where you can create ad customiser attributes for responsive search ads.
What's kept in business data
When you go to the Business data section of your Google Ads account, you'll see a table with the data associated with your account. Ad customiser, legacy ad asset, location targeting and dynamic ad data can appear here.
Ad customiser data for expanded text ads
Ad customisers are parameters that adapt your text ad to the context of a user’s search (for ads on the Search Network), or the website that someone’s browsing (for ads on the Display Network).
- Ad customisers use ad customiser data to dynamically modify ad text.
- You upload your ad customiser data within the Business data section of your Google Ads account.
Dynamic ads feeds
If you want to dynamically populate your ads with your products or services, you'll create a dynamic ads feed. This type of feed is an inventory of your products or services that's sourced to create ads.
- Rows are products or services. Columns are attributes of each product or service, such as images or prices.
- You upload your feed to the Business data section of your Google Ads account.
- You associate your feed with your dynamic remarketing campaign.
Ad asset data
For legacy ad assets, Google Ads creates ad asset data in the Business data section of your Google Ads account. However, once your ad assets have migrated, your ad asset data won't be stored there. You might see, for example, a 'Main sitelink feed' with the sitelink text and URLs of your sitelinks assets.
- Click on any item to see the approval status, policy details, and performance stats of that asset.
- Use this interface to edit the assets you share across multiple entities (like campaigns or ad groups).
- You’ll see only one entry for the data associated with each asset, even when you share that asset across entities.
- You can edit the data for your assets, but in order to add new assets, visit Learn more about ad assets.
Location targeting data feeds
Upload location targeting data to target your ads in multiple geographical locations across campaigns. Use this interface to also target areas where:
- You don’t own the places that distribute your products, such as car dealerships.
- Your products or services might be appealing to customers visiting venues relevant to what you offer. For example, you could target the fans of a baseball team by targeting that team’s stadium location.
Ad customiser attributes for responsive search ads
Unlike ad customisers for expanded text ads, you need to define the individual details about your ad that you’d like to customise before you upload the content for your customiser. For example, product name and price are all 'attributes' that can be customised at scale. These attributes can be used across your account.