About feeds and business data

You can upload and manage multiple data feeds in your account for use across your campaigns in Google Ads. Business data is where you provide and manage data sources for ads, extensions and targeting. Business data lets you review the upload history and the status of your ads at a glance. You can also view the overall clicks, impressions and campaigns associated with your business data feeds.

What's kept in business data

When you go to the Business data section of your Google Ads account, you'll see a table with the data associated with your account. Ad customiser, ad extension, location targeting and dynamic display ad data can appear here.

Ad customiser data

Ad customisers are parameters that adapt your text ad to the context of a user’s search (for ads on the Search Network), or the website that someone’s browsing (for ads on the Display Network).

  • Ad customisers work using ad customiser data that dynamically updates ad text.
  • You upload your ad customiser data within the Business data section of your Google Ads account.
Find out how to create ad customisers.

Dynamic display ads feeds

If you want to dynamically populate your ads with your products or services, then you'll create a dynamic display ads feed. This type of feed is an inventory of your products or services that's sourced to create ads.

  • Rows are products or services. Columns are attributes of each product or service, such as images or prices.
  • You upload your feed to the Business data section of your Google Ads account.
  • You associate your feed with your dynamic remarketing campaign.
Find out more about dynamic display ads feeds.

Ad extension data

Google Ads creates ad extension data in the Business data section of your Google Ads account, any time that you add or edit an ad extension. You might see, for example, a “Main sitelink feed” with the sitelink text and the URLs of your sitelinks extensions.

  • Click any item to see the approval status, policy details and performance stats of that extension.
  • Use this interface to edit the extensions that you share across multiple entities (such as campaigns or ad groups).
  • You’ll see only one entry for the data associated with each extension, even when you share that extension across entities.
  • You can edit the data for your extensions here, to add new extensions, visit Learn more about ad extensions.

Location targeting data feeds

You can upload location targeting data to target your ads in multiple geographical locations across campaigns. Use this interface to also target areas:

  • You don’t own the places that distribute your products, such as car dealerships.
  • Your products or services might be appealing to customers visiting venues relevant to what you offer. For example, you could target the fans of a baseball team by targeting that team’s stadium location.
Find out how to create location targeting data.
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