Organic search result

A free listing in Google Search that appears because it's relevant to someone's search terms.

  • Non-organic search results are paid advertisements.
  • The ads above organic results contain a 'Sponsored' box.
  • The ads to the right of organic results have a 'Sponsored' box above them.
  • Analysing organic search results can often help to identify new keywords for your Google Ads campaigns.

organic search results

Learn more About measuring paid and organic search results.

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