A free listing in Google Search that appears because it's relevant to someone's search terms.
- Non-organic search results are paid advertisements.
- The ads above organic results contain a 'Sponsored' box.
- The ads to the right of organic results have a 'Sponsored' box above them.
- Analysing organic search results can often help to identify new keywords for your Google Ads campaigns.
Learn more About measuring paid and organic search results.
