Organic search result

A free listing in Google Search that appears because it's relevant to someone's search terms.

  • Non-organic search results are paid advertisements.
  • The ads above organic results contain a “Sponsored” box.
  • The ads to the right of organic results have a “Sponsored” box above them.
  • Analyzing organic search results can often help to identify new keywords for your Google Ads campaigns.

organic search results

Learn more About measuring paid & organic search results.

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