Create a feed for your responsive ads

Some advertisers using standard dynamic ads will begin to see suggested responsive ads set up in their dynamic campaigns. Until these ads are reviewed and enabled, they will remain paused. Responsive ads have a streamlined set-up process and may help improve the overall performance of dynamic remarketing campaigns.

Existing standard dynamic ads will be read-only in the new Google Ads experience, but will still serve unless paused by advertisers.

With Dynamic remarketing, you'll create a feed of all your products or services along with attributes like unique IDs, images and prices. Using the details from your feed to create responsive ads, Dynamic remarketing shows the most relevant information in these ads to people who previously visited your website.
 
Dynamic flight ad

 

There are different types of feeds for different business types. For example, an airline might create a flights feed. People who visited the airline's website might then see ads tailored with information about the flights that they searched for, viewed or started to book.

In this article:

  • About feeds
  • Get feed templates and specs for your business type
  • Create and upload a new feed
  • Fix problems with your feed

About feeds

 

When you create a feed, you're essentially creating a database of products or services that can be used in your responsive ads. Here are a couple of items that the airline (from the example above) might include in their flights feed:

Destination ID Flight description Final URL Flight price
SFO Book your flight http://example.com/flights_SFO 900.00 GBP
BOS Book your flight http://example.com/flights_BOS 650.00 GBP
  • Feeds can be created as a .csv, .tsv, .xls or xlsx file and then uploaded to Google Ads.
  • Rows are products or services.
  • Columns are attributes of each item you've listed (such as unique IDs, prices and descriptions) and should match the letters and spaces of their spec. IDs are important to include in your feed because they're used by your remarketing tag to connect people on your lists with the products that they viewed.
  • If you want to add a new column after you've uploaded your feed to Google Ads, then you'll need to create a new feed.
  • For products or services that are available in different markets, create a feed for each language and currency.
  • 'Business data' supports UTF-8, UTF-16 and UTF-32 (it's best to use UTF-8). The data transformation between these formats is lossless. "Business data" doesn't support UTF7, UTF1, UTF-EBCDIC, SCSU, BOCU, GB-18030, Latin 1 or ISO-8859-1.
  • There are limits to the number of feeds and feed items per account. Learn more About Google Ads account limits.

Get feed templates and specs for your business type

There are different types of feeds for different types of businesses and you'll want to choose the type that represents your products or services. The type of feed that you create should match the business type that you selected when creating your Dynamic remarketing campaign. Use the 'Custom' feed only if the other business types don't apply to your products or services.

Note

The "Attribute" headers need to stay as they are to ensure feed templates are read properly. Non-English feeds also need to keep their "Attribute" headers in their original English values in order for the system to recognise them.

Education
Attribute Specification Sample values Can be displayed in ad

Programme ID*
matches the ID parameter of the item object

Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 1255  
Location ID
matches the event parameter location_id
Any sequence of letters and digits. ID sequence (for example, programme ID + Location ID, or just Location ID) must be unique. Manchester  
Programme name* 25 characters maximum (12 for double-width languages). Nursing Used
Name of school 25 characters maximum (12 for double-width languages). Manchester School of Nursing Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://example.com/nursing  
Thumbnail image URL PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/thumbnail.png Used
Image URL Same as above. http://www.example.com/image.png Used
Area of study 25 characters maximum (12 for double-width languages). Health Used
Programme description 25 characters maximum (12 for double-width languages). Nursing certification Used
Contextual keywords Text. Use semicolons to separate multiple keywords. nursing certification; manchester  
Address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
– 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. The key must be alphanumeric (letters and numbers only). {_programme}=nursing;{_type}=certification  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/nursing  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. 

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar program IDs String list of recommended program IDs to show together with this item. 1275,1285,1255  

*Required
**Required if you're not using 'Final URL'.

Flights
Attribute Specification Sample values Can be displayed in ad
Destination ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. PAR  
Origin ID
matches the event parameter destination

Any sequence of letters and digits.

ID sequence (for example, Destination ID + Origin ID) must be unique.

LON  
Flight description* 25 characters maximum (12 for double-width languages). Book your ticket Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://example.com/flights  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Paris Used
Origin name 25 characters maximum (12 for double-width languages). London Used

Flight price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. 100.00 GBP Used
Flight sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for "Flight sale price" less than values for "Flight price". 80.00 GBP Used
Formatted Price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently. - starting at £100.00
- £80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently. - on sale for £80.00
- £60 - 80
Used
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_dest}=PAR;{_type}=international  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/flights  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic. 

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar Destination IDs String list of recommended destination IDs to show together with this item. PAR,LON  

*Required
**Required if you're not using 'Final URL'.

Hotels and rentals
Attribute Specification Sample values Can be displayed in ad
Property ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 52639  
Property name* Any sequence of letters and digits. IDs must be unique. The Grand Hotel Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/hotel  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Manchester City Centre Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). Close to City Airport Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. 100.00 GBP Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for "Sale price" less than values for "Price". 80.00 GBP Used
Formatted Price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently. - starting at £100.00
- £80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently. - on sale for £80.00
- £60 - 80
Used
Star rating Must be a number from 1 to 5 3 Used
Category Text Hotel suite Content
Contextual keywords Text. Use semicolons to separate multiple keywords. Manchester "Hotels"; Greater Manchester hotels  
Address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
– 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_hotelid}=12345;{_type}=resort  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/hotel  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar property IDs String list of recommended property IDs to show together with this item. 52639,52640,52641  

*Required
**Required if you're not using 'Final URL'.

Jobs
Attribute Specification Sample values Can be displayed in ad
Job ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 1255  
Location ID
matches the event parameter location_id
Any sequence of letters and digits. ID sequence (Job ID + Location ID, or Location ID only) must be unique.  MTV  
Title* 25 characters maximum (12 for double-width languages). Software engineer Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/jobs  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Subtitle 25 characters maximum (12 for double-width languages). Level II Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). Apply your technical skills Used

Salary

(highly recommended)

25 characters maximum (12 for double-width languages). £50,000 Used
Category Text Technical  
Contextual keywords Text. Use semicolons to separate multiple keywords. software engineering job; software jobs  
Address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
– 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_job}=1234;{_type}=engineering  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/jobs  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar job IDs String list of recommended job IDs to show together with this item. 1275,1285,1256  

*Required
**Required if you're not using 'Final URL'.

Local deals
Attribute Specification Sample values Can be displayed in ad
Deal ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. 1234  
Deal name* 25 characters maximum (12 for double-width languages). 50% off at Manchester Grocers Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/deals  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Subtitle 25 characters maximum (12 for double-width languages). Groceries Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). Save on your weekly bill Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. 100.00 GBP Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for "Sale price" less than values for "Price”. 80.00 GBP Used
Formatted Price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently. - starting at £100.00
- £80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently. - on sale for £80.00
- £60 - 80
Used
Address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
- 41.40338, 2.17403
 
Category Text Food  
Contextual keywords Text. Use semicolons to separate multiple keywords. save groceries coupons; grocery savings  
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_vendor}=LocalGrocer;{_type}=promotion  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/deals  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar deal IDs String list of recommended local deal IDs to show together with this item. 1234,1235,1236  

*Required
**Required if you're not using 'Final URL'.

Property
Attribute Specification Sample values Can be displayed in ad
Listing ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. mtv_12345  
Listing name* 25 characters maximum (12 for double-width languages). Bayswater Bungalow Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/property  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
City/Town 25 characters maximum (12 for double-width languages). Mountain View, California Used

Description

(highly recommended)

25 characters maximum (12 for double-width languages). 3 beds, 2 baths, 1568 sq ft Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. 6,000.00 GBP Used
Property type Text House  
Listing type Text for sale  
Contextual keywords Text. Use semicolons to separate multiple keywords. for sale; houses for sale  
Address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
– 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_ptype}=condo;{_type}=sale  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/property  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar Listing IDs String list of recommended listing IDs to show together with this item. mtv_12345,mtv_12350,mtv_12355  

*Required
**Required if you're not using 'Final URL'.

Retail Travel
Attribute Specification Sample values Can be displayed in ad
Destination ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. PAR  
Origin ID
matches the event parameter origin
Any sequence of letters and digits. ID sequence (for example Destination ID + Origin ID, or just Origin ID) must be unique. LON  
Title* 25 characters maximum (12 for double-width languages). Book your train ticket Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/travel  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Destination name 25 characters maximum (12 for double-width languages). Paris Used
Origin name 25 characters maximum (12 for double-width languages). London Used

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. 100.00 EUR Used
Sale price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for "Sale price" less than values for "Price". 80.00 EUR Used
Formatted Price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently. - starting at £100.00
- £80 - 100
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently. - on sale for £80.00
- £60 - 80
Used
Category Text Express  
Contextual keywords Text. Use semicolons to separate multiple keywords. Paris trains; Paris transportation  
Destination address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
– 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_dest}= LON;{_type}=international  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/travel  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar Destination IDs String list of recommended destination IDs to show together with this item. PAR,LON  

*Required
**Required if you're not using 'Final URL'.

Custom

Use the 'Custom' feed only if the other business types don't apply to your products or services.

Attribute Specification Sample values Can be displayed in ad
ID*
matches the ID parameter of the item object
Any sequence of letters and digits. IDs must be unique and match the values from your remarketing tag. Saloon  
ID2
matches the event parameter location_id
Any sequence of letters and digits. ID sequence (for example, ID + ID2, or just ID) must be unique. Red  
Item title* 25 characters maximum (12 for double-width languages). Mid-size estate Used
Final URL
Upgraded URLs
Same domain as your website. Begins with "http://" or "https://" http://www.example.com/cars  

Image URL

(highly recommended)

PNG (recommended), JPG or GIF. JPG or GIF must be saved in RGB colour code with an ICC profile. 300 px x 300 px and 72 dpi recommended. 11.4MB and 6 million pixels maximum. http://www.example.com/image.png Used
Item subtitle 25 characters maximum (12 for double-width languages). At your Manchester dealership Used

Item description

(highly recommended)

25 characters maximum (12 for double-width languages). Best selling mid-size car Used
Item Category Text Estates  

Price

(highly recommended)

Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. 20,000.00 GBP Used
Sale Price Number followed by the alphabetic currency code, ISO 4217 standard. Use '.' as the decimal point. Make values for "Sale price" less than values for "Price". 15,000.00 GBP Used
Formatted Price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Price'. For better results, use this attribute in addition to 'Price'. Not recommended if prices change frequently. - starting at £20,000.00
- £20K
- £15,000 - 20,000
Used
Formatted sale price Any characters. If included in your feed, this attribute will be used in your ad instead of 'Sale price'. For better results, use this attribute in addition to 'Sale price'. Not recommended if prices change frequently. - on sale for £15,000.00
- £15K
- £12,000 - 15,000
Used
Contextual keywords Text. Use semicolons to separate multiple keywords. Estates; 4 door estates  
Item address Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
- Mountain View, CA, USA
- 123 Boulevard St, Mountain View, CA 94043
– 41.40338, 2.17403
 
Tracking template
Upgraded URLs
Include any ValueTrack parameters, custom parameters or tracking redirects for your item URL. {lpurl}?usertype={_user}&ad={_adformatid}&src=google

OR

http://redirect.com?url={lpurl}
 
Custom parameter
Upgraded URLs
Include up to three key:value pairs, which are automatically filled up in the click URL. Neither one can exceed 16 characters or 200 bytes. Use semicolons to separate key:value pairs. {_model}=CarModel;{_type}=estate  
Destination URL** Same domain as your website. Begins with "http://" or "https://" http://example.com/cars  
Final mobile URL

Your product’s mobile-optimised landing page when you have a different URL for mobile web and desktop traffic.

If you're currently using the 'ifmobile' ValueTrack parameter in your URLs, make sure that it won't cause issues if you decide to use the 'final_mobile_url' attribute in conjunction with this 'ifmobile' ValueTrack parameter.

http://www.m.​example.​com/asp​/sp.asp?​id=1030  
Similar Item IDs String list of recommended IDs to show together with this item. Estate,Red  

*Required
**Required if you're not using 'Final URL'.

Create and upload a new feed

To get started, create your feed offline as a .csv, .tsv, .xls or xlsx file and then upload it to your account's "Business data" section. If you're a retail business, use the Google Merchant Center to upload your product feed.

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

  1. Click the tools icon in the top right corner of your screen.
  2. Under the section labelled “Set-up” click Business data.
  3. From the Page menu on the left click Data feeds.
  4. Click the plus button and select "Responsive ad feed", and then select your business type. 
  5. If you'd like to use a template feed, select “View templates” to download a template .csv file.
  6. Click Choose file and attach your feed file.
  7. Click on Apply.
  8. Check your feed for any errors after you've uploaded it. Image or address errors may not show up for three to four hours.

You can also use the Google Ads API (AdWords API) to get, add, update or remove items in your feed.

Important

Do not use capital letters in your feed because your ads will be disapproved for containing all capital letters. For example, "Our New Watch", is allowed. But, "OUR NEW WATCH", would not be allowed. 

Your feed, tag and campaign can't use or collect any personal or sensitive information about website or app visitors. Please read Policy for advertising based on interests and location.

New and updated items in your feed go through an approval process to make sure that they're appropriate for users according to our advertising policies. Items in your feed won't be reviewed until your campaign and ads are enabled and won't be used in your ads until they're approved. Most feed items are reviewed within three working days.

Fix problems with your feed

When an item in your feed isn't available or to spec, it won't be used in your ads. You may see errors right after you upload your feed or 3-4 hours after your feed has been processed.

To fix items in your feed, first check the spec for your business type (above). You can either directly edit items in your account's "Business data" section or edit items offline and then upload your feed again to "Business data".

Items showing "Pending review" status

Items can be in pending review after uploading your feed because of the following reasons:

  1. Campaign isn't active: To start the data feed policy review, your Dynamic remarketing campaign must contain:
    • An active account with correct billing information
    • An active ad group
    • Enabled responsive ads
    • An active feed linked to the campaign
  2. This is a new feed: It can take up to 4 business days (or longer depending on site traffic) for the policy review to be completed.
  3. Items are not receiving sufficient tag hits: Make sure that the tag is implemented correctly.  Learn more about remarketing tag validations and alerts. Bear in mind:
    • Products with a high number of visits recorded by the remarketing tag will be reviewed first, and products with low traffic may take longer to be reviewed.
    • Products that haven't ever been visited won't be reviewed.
Errors after uploading your feed
Error message Issue How to fix it
Missing required attributes The feed is missing required attributes (columns). Add all required attributes (columns).
Invalid attributes The feed contains unnecessary attributes (columns) that aren't to spec. Remove unnecessary attributes (columns).
Invalid price format The price doesn't include the ISO4217 alphabetic currency code. Add the ISO4217 alphabetic currency code to the price.
Invalid URL The URL doesn't begin with "http://" or "https://" Add "http://" or "https://" to the beginning of the URL.
Invalid contextual keywords The list of contextual keywords isn't separated by a semicolon . Separate contextual keywords with semicolons.
Errors after your feed has been processed
Error message Issue How to fix it
Image not accessible Our system can't access the image. For example, the server hosting the image may be blocking access or taking too long to allow access. Host the image in an accessible location.
Invalid image format The image isn't a standard file type or format. Convert the image to .PNG, .JPG, .JPEG, .GIF and save it in RGB colour code with an ICC profile attached.
Invalid image size The image is too large. Reduce the image:

- Recommended image size: 300 px by 300 px
- Recommended resolution: 72 dpi
- Maximum file size: 11.4MB maximum
- Maximum pixel count: 6 million pixels
Invalid address format The address isn't formatted correctly. Use one of these formatting methods:

- City, country
- Full address with postcode
- Latitude-longitude in the DDD format

Use commas to separate your address. See specs for cities, regions and countries.
Image not downloaded due to SSL error Issues with your website's SSL certificate are preventing our system from downloading the image. Check your SSL certificate with an online tool, or you may choose to switch to URLs that don't use your website's SSL certificate.
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