Link YouTube channels and Google Ads accounts

Linking a YouTube channel to a Google Ads account allows the linked Google Ads account to run ads based on interactions with your channel’s videos. The linked Google Ads account can be granted permissions to access video ads' organic view metrics, show ads to people who visit and interact with your channel and get insights about how people interact with your channel after viewing your ads.

This article shows you how to link YouTube channels and Google Ads accounts.

How it works

When you link a YouTube channel to a Google Ads account, the YouTube channel owner can choose to make the following features available to your linked Google Ads account:

  • View counts: View organic (non-paid) metrics for your videos.
  • Data segments: Create data segments (previously known as 'remarketing lists') based on viewers’ past interactions on linked channels.
  • Engagement: View earned actions metrics from video ads from linked channels.

You can link up to 10,000 YouTube channels to a single Google Ads account, and link up to 300 Google Ads accounts to a single YouTube channel.

Bear in mind that:

  • Linking accounts won't give the YouTube channel owner control over the Google Ads account. In addition, linking accounts won't let the advertiser add, delete or modify videos from the linked YouTube channel.
  • If your Google Ads account is overseen by a manager account, linking your YouTube channel will allow the Google Ads manager account to access your YouTube channel metrics. If you've enabled data segment sharing in your Google Ads account, a manager account can share data segments with other managed accounts.
  • If personalised ads are turned off on a YouTube channel, earned action reports and data segments won't be available for videos hosted on the YouTube channel.

Instructions

Link or unlink Google Ads accounts in YouTube

Link a Google Ads account to a YouTube channel

  1. Sign in to your YouTube Studio.
  2. Click Settings, then click Channel.
  3. Click the Advanced settings tab.
  4. Click Link Account.
  5. Enter a name for the link, a Google Ads customer ID and choose which permissions you'll grant.
  6. Click Done.
  7. Click Save.
  8. After the owner of the Google Ads account has approved your request, your YouTube channel will be linked to that Google Ads account.

Unlink a Google Ads account from a YouTube channel

  1. Sign in to your YouTube Studio.
  2. Click Settings, then click Channel.
  3. Click the Advanced settings tab.
  4. Click Unlink next to the account that you’d like to unlink.
  5. Click Unlink in the window.
  6. Click Save.

Link or unlink YouTube channels in Google Ads

To link a YouTube channel to your Google Ads account, your Google Ads account needs to have administrative access. If your Google Ads account doesn't have administrative access, you won't be able to link the YouTube channel. In Google Ads, you can check your access level or see who has administrative access to your account from the 'Account access' page. Learn more about access levels in your Google Ads account.

Link a YouTube channel to a Google Ads account

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the top right-hand corner of your account.
  3. Under 'Setup', click Linked accounts.
  4. Under 'YouTube', click Details.
  5. Click the plus button .
    • If this is your first time linking a YouTube channel to your Google Ads account, click Add channel.
  6. In the 'Link a YouTube channel' dialogue box, search for a channel or enter its URL.
  7. Do one of the following:
    • If the YouTube channel belongs to you, select I own the channel and click Go to YouTube.
    • If the YouTube channel doesn't belong to you:
      1. Select Someone else owns this channel, and enter the email address of the channel owner.
      2. To review the email that will be sent to the channel owner, click the down arrow next to 'View request message'.
      3. Click Send request. Once the owner of the YouTube channel approves your request, that channel will be linked to your Google Ads account.

Unlink a YouTube channel from a Google Ads account

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the top right-hand corner of your account.
  3. Under 'Setup', click Linked accounts.
  4. Under 'YouTube', click Details.
  5. Find the channel and click Unlink in the 'Action' column.

Cancel a link request that you've sent

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the top right-hand corner of your account.
  3. Under 'Setup', click Linked accounts.
  4. Under 'YouTube', click Details.
  5. Find the channel and click Cancel request in the 'Action' column.

Accept a link request that you've received

  1. Sign in to your Google Ads account.
  2. Click the tools icon Google Ads | tools [Icon] in the top right-hand corner of your account.
  3. Under 'Setup', click Linked accounts.
  4. Under 'YouTube', click Details.
  5. Under 'Link requests', find the channel that you received the link request from. The 'Status' column will say 'Needs your approval'.
  6. Click View request to see details about the link request.
  7. To approve the link, click Approve.
  8. To reject the link, click Reject.
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