Create an image ad


Use image ads to attract people’s attention with colour and pictures. You can create image ads outside of Google Ads and upload them, or create responsive ads within Google Ads which automatically adjust to fit the devices they are being viewed on. These ad formats are only for ads on the Display Network. This article explains how to create image ads:

  • Uploaded image ads: Upload image ads after you create them outside of Google Ads, like in Google Web Designer. Supported file types: GIF, JPG, PNG and HTML5. 
  • Responsive Ads: Create image ads by uploading assets and writing text in Google Ads. Using the assets that you provide, responsive ads will which automatically adjust their size, appearance and format to fit just about any available ad space. Learn more here.  

Before you begin

The simplest and most powerfully flexible image ad type is responsive ads for Display, which you can create in minutes using your own images, or free quality images from our library. For more specific instructions, go to Create a responsive ad for Display. You can also create dynamic responsive ads, to show images from your feed of marketing images.


Requirements for using HTML5 ads

HTML5 ads are not available for all advertisers. You can submit a request to use HTML5 ads if they aren’t available in your account and your account meets the following requirements:

  • Has a good history of policy compliance.
  • Has a good payment history.
  • Has more than £1000 total lifetime spend.

You’ll receive an email update when your request has been reviewed by the Google Ads team. In the meantime, you can use other options like uploaded image ads and responsive ads.


Choose the Google Ads experience that you're using. Learn more

  1. Sign in to your Google Ads account
  2. On the expandable navigation panel on the far left, make sure that you’re at the “All campaigns” or “Display campaigns” level.
  3. Go to the “Ads and extensions page” and click the plus button .
  4. Select the ad template that you’d like to use, or select Upload display ads.
  5. Create your ad with the template or upload it.
  6. Click on Save.
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