YouTube mobile ad formats

Mobile Roadblock (YouTube)

• What is it? Roadblocks let you see how many people viewed your ad on YouTube Mobile for a full day. YouTube Mobile Roadblocks appear on the home, browse and search pages of m.youtube.com.

• Why you'd use it

  • In the past year, YouTube’s percentage of video views from mobile has doubled, and video viewing activity on YouTube Mobile has tripled.

  • With an ad on YouTube Mobile’s homepage you reach a truly significant audience - 13M monthly users in the US alone.

• Details: Roadblocks are available across all mobile devices.

• How can advertisers get started? Contact your Google sales representative to get started with Roadblocks.

InStream Video Ads (YouTube)

• What is it? InStream video ads run when Android YouTube app users play a video from a premium inventory partner.

• Why you'd use it. Video ads increase brand engagement within mobile videos.

• Details: YouTube InStream appears within the Android YouTube app and m.youtube.com.

• How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile InStream Video Ads.             

Brand Channels (YouTube)

• What is it? YouTube Mobile Brand Channels increase video views and brand engagement with iOS and Android users.

• Why you'd use it? A mobile YouTube brand channel that's up to date and “always on” keeps your brand fresh and relevant to potential customers on mobile devices.

• Details: YouTube Mobile Brand Channels show on m.youtube.com.

• How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile Brand Channels.