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Mobile Roadblock (YouTube)
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What is it? Roadblocks let you see how many people viewed your ad on YouTube Mobile for a full day. YouTube Mobile Roadblocks appear on the home, browse and search pages of m.youtube.com.
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Why you'd use it
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In the past year, YouTube’s percentage of video views from mobile has doubled, and video viewing activity on YouTube Mobile has tripled.
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With an ad on YouTube Mobile’s homepage you reach a truly significant audience - 13M monthly users in the US alone.
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Details: Roadblocks are available across all mobile devices.
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How can advertisers get started? Contact your Google sales representative to get started with Roadblocks.
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InStream Video Ads (YouTube)
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What is it? InStream video ads run when Android YouTube app users play a video from a premium inventory partner.
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Why you'd use it. Video ads increase brand engagement within mobile videos.
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Details: YouTube InStream appears within the Android YouTube app and m.youtube.com.
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How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile InStream Video Ads.
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Brand Channels (YouTube)
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What is it? YouTube Mobile Brand Channels increase video views and brand engagement with iOS and Android users.
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Why you'd use it? A mobile YouTube brand channel that's up to date and “always on” keeps your brand fresh and relevant to potential customers on mobile devices.
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Details: YouTube Mobile Brand Channels show on m.youtube.com.
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How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile Brand Channels.
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