YouTube mobile ad formats

  • Mobile Roadblock (YouTube)

    • What is it? Roadblocks let you see how many people viewed your ad on YouTube Mobile for a full day. YouTube Mobile Roadblocks appear on the home, browse and search pages of m.youtube.com.

    • Why you'd use it

      • In the past year, YouTube’s percentage of video views from mobile has doubled, and video viewing activity on YouTube Mobile has tripled.

      • With an ad on YouTube Mobile’s homepage you reach a truly significant audience - 13M monthly users in the US alone.

    • Details: Roadblocks are available across all mobile devices.

    • How can advertisers get started? Contact your Google sales representative to get started with Roadblocks.

  • InStream Video Ads (YouTube)

    • What is it? InStream video ads run when Android YouTube app users play a video from a premium inventory partner.

    • Why you'd use it. Video ads increase brand engagement within mobile videos.

    • Details: YouTube InStream appears within the Android YouTube app and m.youtube.com.

    • How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile InStream Video Ads.             

  • Brand Channels (YouTube)

    • What is it? YouTube Mobile Brand Channels increase video views and brand engagement with iOS and Android users.

    • Why you'd use it? A mobile YouTube brand channel that's up to date and “always on” keeps your brand fresh and relevant to potential customers on mobile devices.

    • Details: YouTube Mobile Brand Channels show on m.youtube.com.

    • How can advertisers get started? Contact your Google sales representative to get started with YouTube Mobile Brand Channels.    

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