Display URL: Definition

The webpage address that appears with your ad.

Display URL example
  • Display URLs give people an idea of where they'll arrive after they click an ad. The landing page that you define with a final URL tends to be more specific. For example, if your display URL is www.example.com, your final URL might be example.com/sweaters.

  • For expanded text ads, your display URL consists of the domain of your final URL (and the subdomain, if you have one) and your two optional “Path” fields of up to 15 characters each.
    • Google constantly makes changes to Google Ads. As a result, Google may update the domain component of your display URL.
  • Your display URL may appear in your ad with a "www." prefix in lowercase letters (even if you enter it with capitalized letters). If your URL begins with a subdomain, your display URL may include it (for example, the support in support.google.com).
  • Your display URL may appear in your ad with an "http://" or “https://” prefix on Google.com, depending on the protocol scheme of the final URL.

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