Search Advertising assessment study guide

About Google Ads campaign types

Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. For example, if you'd like to show ads on to get more visitors to your website, then you should choose a Search Network campaign.

Each advertising network has different types of campaigns to suit your goals. This article goes through some campaign types.

How different campaign types work

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As you get started with your campaign setup, you'll be asked to pick a campaign type and campaign subtype.

The campaign type determines where customers will be able to see your ads, but you make this more specific by targeting your ads. Find out more about targeting your ads.

Campaign types include:

The campaign subtype determines which settings and options are available, such as the types of ads that you can design. These options let you tailor your campaign to match your business goals and focus on the features that are most relevant to you.

Campaign subtypes include:

  • Standard
  • All features
  • Marketing objectives

Campaign types are centred around Google's advertising networks: the Google Search Network, the Google Display Network and the YouTube Network.

These networks make up all of the places where your ads can appear, including Google sites, websites that show relevant Google ads and other placements – like mobile apps.

Choose a network setting by selecting a campaign type for your campaign.

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