To provide a comprehensive and consolidated view of your Audiences and make audience management and optimisation simpler, you’ll see the following improvements in Google Ads:
- New audience reporting
Detailed reporting about audience demographics, segments and exclusions is now consolidated in one place, the 'Audiences' tab within the left page navigation menu. You can also easily manage your audiences from this report page. Learn more about audience reporting
- New terms
We’re using new terms on your Audience report and throughout Google Ads. For example, 'audience types' (these include similar, custom, in-market and affinity) are now referred to as audience segments and 'remarketing' is now referred to as 'your data'. Learn more about the updates to audience terms and phrases
In addition to reaching specific segments with your ads, you can exclude unrelated, and therefore unprofitable, segments. By reaching only the segments that are relevant to your business, you can help reduce your costs and increase the likelihood that your ad will attract clicks and conversions.
This article shows you how to exclude specific segments if they're not a good match for what you're advertising.
How it works
Just as you can improve your keyword list by excluding specific keywords, you can remove specific types of segments (for example, affinity or your data) from your campaign or ad group if they're not a good match for what you're advertising. You can exclude specific segments from Search, Display, Discovery and Video campaigns.
- Sign in to your Google Ads account.
- Click Audiences.
- Click Exclusions.
- Click the plus icon .
- Select 'Campaign' or 'Ad group' from the drop-down.
- Click the pencil icon and select the campaign or ad group that you want to update.
- Use the 'Search' and 'Browse' options to find and select the audiences that you want to exclude.
- Click Save