Manage a shared budget across campaigns

In Google Ads, you can assign an average daily budget to each individual campaign, or use shared budgets to allocate budget across multiple campaigns. Learn more about shared budgets

Note: Some Google Ads accounts can now link portfolio bid strategies and shared budgets together. Learn more about how to Link shared budgets to portfolio bid strategies.

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.

Set up a shared budget

  1. In your Google Ads account, click the Tools icon Tools icon.
  2. Click the Budgets and bidding drop-down in the section menu.
  3. Click Shared budgets.
  4. Click the plus button .
  5. Name your new shared budget and set a budget amount.
  6. Add some campaigns to your shared budget (optional).
  7. Click Save.

Add campaigns to a shared budget

Apply the budget to any number of campaigns in the account:

  1. From the shared budget menu, select a shared budget you want to apply to campaign(s) in your account.
  2. Click the plus button to add relevant campaigns
  3. Tick the box next to desired campaigns
  4. Click Save.

You can always edit your shared budget by coming back to the Shared library.

Note: When you add a campaign to a shared budget, the campaign’s budget is also added to the shared budget’s amount.

Remove a shared budget from a campaign

Because every Google Ads campaign has to have a budget, you can only remove a shared budget if it's not currently being used by any campaigns.

Follow these steps to remove a shared budget from your campaigns:

  1. Go to the Settings page for each campaign that uses the shared budget that you’d like to remove.
  2. Click Budget.
  3. Under “Enter the average that you want to spend each day”, you should see the shared budget applied to this campaign.
  4. Click the “x” on this shared budget to remove it from this campaign.
  5. Click Save.

Repeat the steps above for each campaign that uses the same shared budget.

Remove a budget from the Shared budgets

  1. In your Google Ads account, click the Tools icon Tools icon.
  2. Click the Budgets and bidding drop-down in the section menu.
  3. Click Shared budgets.
  4. Tick the box next to the shared budget that you'd like to remove.
  5. Click Edit in the blue bar that appears, and select Remove from the drop-down menu.

Switching budgets during the day

If you switch from an individual campaign to a shared budget or vice versa in the middle of the day, we will start serving from the time you switch, as though the campaigns have spent $0 up until that point.

Example

Let's say that you have four campaigns, each with an individual budget of $6. By 3.00 p.m., each of these campaigns has spent their full $6. At 4.00 p.m., you decide to create a new shared budget of $24 for those four campaigns. We will start your $24 shared budget from $0, as if the $6 campaigns had not already served.

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