Display Advertising assessment study guide

Explore your data on the Campaigns tab

This article applies to the previous AdWords experience. Determine which Google Ads experience you’re using.

  • The Campaigns tab is your first stop for understanding the performance of your ads.
  • You can track campaign statistics or view specific data for ad groups, ads, or keywords.
  • You can customize the way your data is displayed.

Open your Google Ads account and click the Campaigns tab at the top of your screen. “All campaigns” is displayed along with a set of subtabs. Each of these subtabs presents a different view of your data, so you'll probably use some of them more than others, depending on what you want to know.

For example, if you're interested in the performance of specific ads, you'll want to use the Ads subtab, where you can compare the performance of individual ads against one another. Or, if you want to adjust settings that affect an entire campaign, such as budget, bidding options, or location and device targeting, the Settings subtab is the place to go.

The Report Editor

The Report Editor is an analytical tool that allows you to engage with your data through multi-dimensional tables and charts.

  • A simple drag-and-drop interface lets you quickly build and manipulate multi-dimensional tables and charts, reducing the need to download your data for deeper analysis. 
  • Multi-segment analysis lets you slice and dice your data with finer granularity in your tables and charts.
  • Custom charts let you quickly visualize the patterns and trends in your data.
  • Advanced filtering and sorting allow you to filter on segmented metrics (e.g., mobile clicks) and sort by multiple columns.

Find out how to explore your data with the Report Editor.

Here's an overview of what you'll find on each subtab:

1. Campaigns

The Campaigns subtab is a great starting point for analyzing the performance of your campaigns. Like most of the subtabs, you can customize the way your data is displayed. This means you can add columns to the table to display the data that's most useful to you. You might want to start with clicks, impressions, and CTR to compare the success of each of your campaigns. If you want more specific information, you can click individual campaigns for more details.

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2. Ad groups

Use the Ad groups subtab to see how your individual ad groups are performing. You can use this information to determine what's working best for your ad groups, then refine and plan for future campaigns. 

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3. Settings

The Settings subtab lets you adjust settings that affect an entire campaign. Settings like budget, network, and bidding options; language; location targeting; device targeting; campaign end date; and ad scheduling are all available here.

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4. Ads

Use the Ads subtab to view data about each individual ad in your account. Compare ads, see which ones are most successful, and use that information to create even better ads. You can also edit, pause, or remove ads that aren't performing as well as others.

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5. Keywords

The Keywords subtab is a one-stop keyword management shop. Here you can see keywords that you've selected for all of your campaigns, or just those for a single ad group. You can also get performance and quality information about your keywords that can help you decide whether to create more keywords, or edit, pause, or remove the ones you've already created.

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6. Ad extensions

Ad extensions help people easily find out more about your business and its offerings by providing additional information such as an address and phone number, more page links, and product images. If you've opted to use ad extensions to maximize the impact of your campaign, the Ad extensions subtab is where you can track their effectiveness.

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7. Dimensions

The Dimensions subtab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign, or your entire account. You can use Dimensions to view statistics that cut across other Google Ads tabs. For example, you can view your total stats by month, hour, or geographic region in a single report, or you could run a report comparing your total clicks in January across ad groups. You can even see the cities where your clicks came from.

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8. Display Network

The Display Network subtab is where you can manage your display campaigns and see performance data about your ads on the Display Network. Manage your display campaigns by adding or editing targeting methods like keywords, placements, topics, interests and remarketing lists, gender, and age. See detailed information about how your ad groups perform, use data to optimize, manage bids, and remove low performing targeting methods. You can view your targeting methods within a single campaign or across all campaigns that target the "Display Network only" or "Search Network with Display Select."

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