Add remarketing lists to your ad groups so that your ads show to people who have visited your website. This article shows you how to add remarketing lists to ad groups.
To add remarketing lists to your ad groups, follow these steps:
- Sign in to your Google Ads account.
- Select Audiences
- Click the plus button .
- Click “Remarketing and similar audiences”.
- Search for similar audiences or click “Remarketing and similar audiences”.
- Tick the box next to each remarketing list you’d like to add. Added lists will appear in the right column.
- Click Save.
More about remarketing lists
Multiple ad groups or campaigns can target the same remarketing list. If more than one of your ads targets the same remarketing list, then each ad is eligible to show. If a visitor is on more than one of your remarketing lists, then ads in remarketing campaigns for those lists are eligible to show. In both cases, Google Ads chooses the ad with the highest ad rank to compete in the ad auction.
Adding other targeting methods to your Display Network remarketing campaign might narrow your audience. For example, if you add Display keywords to an ad group in your remarketing campaign, and select the "Target and bid" setting for both remarketing lists and keywords, then your ads can only show to people on your remarketing list when they visit websites that match your keywords. If you select the "Bid only" setting for remarketing lists and the "Target and bid" setting for keywords, then your ads can show to people when they visit websites that match your keywords. If people visiting those websites are on your remarketing list, then your remarketing list bid applies.