A type of ad that can appear on web pages and apps that are viewed on a mobile device such as a mobile phone or tablet.
For Google Ads, "mobile" is defined as where the ad can appear: on "mobile" devices. These include high-end mobile devices with smaller screens, such as smartphones.
- There are several types of mobile ad, including call-only ads, app promotion ads and many more.
- These are only shown on mobile devices. You create these ads specifically for tablets or mobile phones.
- Ads can appear on mobile search results, on mobile-optimised websites, on YouTube or even within other mobile apps.
- Based on your campaign type, these ads can be in text, image, video, call-only or app/digital content formats.