Google Ads promotional code (coupon)

Also known as coupons or vouchers, a monetary credit that can be added to an advertiser's account once they meet any necessary criteria. Google or our partners will occasionally offer promotional codes to encourage new advertisers to get started with Google Ads.

  • Most codes need to be applied within 14 days after you first create your Google Ads account.
  • Google can't accept or replace expired promotional codes.
  • Promotional codes work differently with different payment settings, such as automatic or manual payments.
  • In order to use most promotional codes, your account needs to meet certain criteria. The terms and conditions for each offer vary by promotion, so be sure to check the details in the promotional material.

Learn how to use promotional codes
See how to fix promotional code issues

Was this helpful?

How can we improve it?
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Clear search
Close search
Google apps
Main menu