Manage ad groups for existing campaigns

Within a Google Ads campaign, an ad group lets you organise and target your ads. You can place bids and organise keywords at the ad group level. This article describes how to create or edit an ad group. This video also provides a quick overview:

Before you begin

While this article is about ad groups for existing campaigns, you can also create ad groups while creating a campaign. Learn more about how to create a campaign

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to create a new ad group

To create a new ad group, follow these steps:

1. Sign in to your Google Ads account.
2. From the page menu on the left, click Ad groups.
3. To create a new ad group, click the plus button .

How to edit an ad group

1. Sign in to your Google Ads account.
2. From the page menu on the left, click Ad groups.
3. To edit your ad group, hover and click the pencil icon next to each setting that you’d like to make changes to.

Related links

• About ad groups
• Pause or resume your ad groups
• Understand your ad group status