Create an account budget

Account budgets are required for advertisers who pay by monthly invoicing. They can be used to control the amount spent over a period of time. This article will show you how to create, edit and remove an account budget.

Before you begin

  • Account budgets are only available to accounts that use the monthly invoicing payment setting.
  • If you use automatic or manual payment settings, you can use campaign budgets to control costs.
  • To create a budget, you need Admin or Standard access to the Google Ads account or Google Ads manager account.

Create a new budget

  1. Sign in to your Google Ads account.
  2. Click the tools icon  and choose Billing & payments.
  3. Click Account budgets in the navigation menu on the left, then the blue plusbutton.
  4. In the 'Service agreement' section, choose Use master service agreement to apply the contract to all future budgets. Otherwise, select Create budget service agreement.
    • If you select Create budget service agreement, you will need to select the agreement language and an email for a payments contact.
  5. In the 'Budget amount' field, select Unlimited if you don't want the total spend for all your Google Ads campaigns to be limited to a particular amount. If you'd rather limit the combined amount that all your Google Ads campaigns spend, select the second option next to 'Budget amount' and enter your amount.
  6. Select a Requested start date and, if applicable, an End date.
  7. Enter the Budget name and, if you'd like, the Purchase order, Notes or both.
  8. Click Save.

Bear in mind

Your account will stop serving ads if your budget is spent or a specific end date is reached. Check your account budgets regularly to make sure that your ads continue serving.

Remove, end or edit a budget

Want to change an account budget? Just follow these steps:

  1. Sign in to your Google Ads account.
  2. Click the tools icon  and choose Billing & payments.
  3. Click Account budgets in the navigation menu on the left, then find the budget order you'd like to remove, end or edit.
Your budget can’t be edited if more than 90 days have passed since the end date.
  1. Once you've found the budget, look under the 'Actions' column. To remove a budget that's pending activation or review, click Cancel. To end an active budget order, click End.
  2. To edit a budget, click Edit. Here, you can change your budget, end date, budget name, purchase order or notes.
  3. When finished, click Save.

If you edit an active budget, or one that's pending activation or review, you'll see this reflected in the table on the Account budgets page. Just look at the original budget in the table; you'll see the requested changes in italics directly below. If you click Cancel, the original budget will stand. If you remove the original budget, both the budget and the change request will be removed.

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