If you ever want to stop running one or more of your ads, you can remove them. Once you remove an ad, it will no longer appear in your campaign and it can’t be recovered. However, you can still review past performance of a removed ad. This article explains how to remove ads one at a time or in bulk.
How to remove an ad
Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. If you’re still using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page you’re searching for.
- In your Google Ads account, click the Campaigns icon .
- Click the Assets drop down in the section menu.
- Click Assets
- Select the checkbox next to the ad that you want to remove.
- Click Remove.
Keep in mind
Once your ad is removed, you won't be able to re-enable it. However, you can still review the performance of your removed ad by clicking the three dot menu at the top right of the table and selecting ‘Show removed’. Removed ads will now appear in your statistics table.
How to remove multiple ads
If you want to make changes to multiple campaigns, ads, ad groups, and more in bulk, you might want to use bulk uploads or Google Ads Editor. With either product, you can download a spreadsheet, make changes offline, then upload the changes to your account.
- Are you considering removing poorly performing ads? Follow our recommendations to make high-quality, relevant ads that will perform better and get you results.
- Try pausing your ads rather than removing them. You can pause an ad and create a new one to experiment with different ad text, and compare how well your paused ads perform with your new ads.