Edit your text ads

There are a number of reasons to edit the text, Display URLs or Landing page URLs of your text ads. Maybe you need to correct a typo, or update the Final URL. You might also want to edit your ad after learning how to better connect with your audience. This article shows you how to edit text ads one at a time or in bulk.

Alert:  Please make sure that you are using Google Ads Editor 12.4 or higher. Using an older version may result in the deletion of some of your previous URL and parallel tracking changes. Check which Google Ads Editor version you're using.

To further safeguard your parallel tracking changes from being deleted, some edits made in the previous AdWords experience (including those to campaigns, ad groups, keywords, ads and extensions) may be rejected. To complete these edits, switch over to the new Google Ads experience. Determine which Google Ads experience you’re using.

Before you begin

It’s important to understand what happens when you edit an ad:

  • When you save edits to your ad, you create a new version of the ad. 
  • Your new ad goes through the usual approval process, which takes up to one working day.
  • You’ll still be able to see performance history for previous ad versions.
  • You won't be able to resume the original version of your ad. You’ll need to create a new ad or edit your ad again if you want your original text.


Instead of editing your ad, try creating new ads to test how well different versions of your ad perform simultaneously. This way, your original ad will keep running while you see how your new versions perform. Google Ads automatically shows better-performing ads more often by default. 


The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose Previous below. Learn more

  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Navigate to the Ads tab.
  4. Hover over your ad text and click the pencil icon Pencil Icon that appears.
  5. Make changes to your ad and click Save.
  6. Your new ad will be reviewed, usually within one working day.
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Edit your text ads in bulk

To change the text for multiple ads simultaneously, follow these steps.

  1. Sign in to your AdWords account.
  2. Click on the Campaigns tab.
  3. Click on the Ads tab.
  4. Tick the box next to any ads that you want to edit. You can also select all ads by ticking the box in the menu bar.
  5. Click on Edit, then choose Change ads.
  6. Make changes to your ads and click on Save.
  7. Click Preview changes to see what your edits will look like, or click Make changes to edit your selected ads.
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