Eligible: Definition

A status given to ads that Google has not yet reviewed, but that can still appear on Google search result pages.

  • Ads marked as "Eligible" are still under review. We review most ads within 1 working day, but some reviews may take longer because some ads require more complex review. If your ad is marked "Eligible" for more than 1 full working day, you can contact us and we'll be happy to help you.
  • Eligible ads can run on Google search pages before they're approved, but won't be shown to people who have turned on SafeSearch filtering. Eligible ads can't run on our Display Network or Search Partners until they're reviewed and approved.
  • Whenever you create or edit an ad, Google reviews the ad to make sure that it complies with our advertising policies and is safe and appropriate for users. Find your ad status
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