Location target types by country

Like dining etiquette and plug sockets, location target types vary by country. Google Ads allows you to target different types of locations, including postcodes, cities, regions and more. But bear in mind that some target types aren't available in all countries.

Note: Some target types aren't available in all countries or for all campaigns. Hotel Ads campaigns can be targeted by country or territory only.

You can also choose to show your ads to people in places of interest, such as airports or universities.

Location target types

Take a look at the chart below to see examples of the location target types available for Google Ads:

Target type Examples
Airports
  • Toronto Pearson International Airport
  • John F. Kennedy International Airport
Autonomous community
  • Andalusia, Spain
  • Valencia, Spain
Borough
  • Benito Juarez, Mexico
Canton
  • Bern, Switzerland
  • Zurich, Switzerland
City
  • San Francisco, California
  • Paris, France
City region
  • North East Suburbs, Australia
Congressional district
  • CA-12: 12th District of California
  • AL-4: 4th District of Alabama
Country
  • Mexico
  • Sweden
County
  • Claire, Ireland
  • Nord-Trøndelag, Norway
  • Vukovar-Syrmia, Croatia
Department
  • Loire, France
  • Val-de-Marne, France
Nielsen® DMA® (Designated Market Areas) regions
  • Detroit, MI
  • Cincinnati, OH
Governorate
  • Gharbia, Egypt
  • Beheira, Egypt
Suburb
  • Burgas, Bulgaria
  • Espoo, Finland
  • Buccinasco, Italy
Neighbourhoods
  • Billingham, UK
  • Strand, UK
Okrug
  • Southern Administrative Okrug, Russia
  • Admiralteysky District, Russia
Postcode
  • 76622, US
  • RM17, UK
Prefecture
  • Aichi, Japan
  • Fukuoka, Japan
Province
  • Navarre, Spain
  • Mersin Province, Turkey
Region
  • Asti, Italy
  • Busan, South Korea
State
  • Alaska, United States
  • Uttar Pradesh, India
  • Saarland, Germany
Territory
  • Northwest Territories, Canada
  • Yukon, Canada
TV region
  • London, UK
  • Midlands, UK
Union territory
  • Delhi, India
  • Lakshadweep, India
University
  • Stanford University
  • McGill University

All available location targets

To see the full list of available location targets in Google Ads, including specific countries, cities, regions and more, take a look at the Targets table in our Google Ads API (AdWords API) documentation. Here are a few tips for using the table:

  • Filter by target type: Locate the drop-down menu above the “Target Type” heading. Choose the target type that you’d like to use to filter your table. For example, select City then hit Apply to view all cities that can be targeted in Google Ads.
  • Filter by country code: Above the Country code heading, enter a country code to see all the location targets available within that country. You can also filter by target type. For example, enter “FR” as the country code and select City then hit Apply to view all targetable cities in France.
  • Sort: Click any column header in the table to sort your results alphabetically by that column. For example, click Name to sort the names alphabetically in the table.

 

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