Choose your location and language settings

Help ensure that your ads reach the customers you want by using location and language settings. This article walks you through how to choose these settings for a new campaign.

With location settings, you can target the geographic areas where your ads can appear. Language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.

Multilingual users may see ads in a different language than they search if Google is confident that the user understands the language of the ad. For example, a user who understands English when querying in Spanish for 'zapatos azules' can be served an English ad matching with the keyword 'blue shoes'. Learn more About language targeting.

Example

Let's say that you own a business in Norway and you've targeted your ads to the country of Norway, and set your target language to Norwegian. This means that your ads can appear on Google for customers in Norway who have set Norwegian as their computer language. Your ads can also appear to them in Norwegian if the user understands Norwegian but may be searching for your product in English. 

Instructions

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the plus button .
5. Click + New campaign.
6. Choose a campaign type and a goal, then click Continue.
7. To target locations, you have the option to:
   • Select a location from the listed options...
   • Or enter a location in the search box.
8. To edit your target language, enter a language in the search box.
9. Tick the box next to the language that you'd like to target.
10. After you choose the rest of your campaign settings, click Save and continue.

Set languages for multiple campaigns at once

To set languages for multiple campaigns at the same time:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the Settings tab.
5. Select the box next to any campaigns that you want to change.
6. From the Edit menu, select Change languages.
7. Type a language in the text field, then select the one you want from the list.
8. Optional: Click Preview to see how your campaigns’ languages will change.
9. Click Apply.

Set location targeting for multiple campaigns at once

To set location targeting for multiple campaigns at the same time:

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu.
3. Click Campaigns.
4. Click the Settings tab.
5. Select the box next to any campaigns that you want to change.
6. From the Edit menu, select Change locations. You can take one of the following actions:
   • Replace the existing locations of your selected campaigns
   • Keep the existing locations while adding new ones.
7. Type a location in the text field, then select the one that you want from the list.
8. Optional: Click Preview to see how your campaigns’ locations will change.
9. Click Apply.

 

Next steps

• Target ads to geographic locations
• About language targeting