About the Home tab

This article applies to the previous AdWords experience. Determine which AdWords experience you’re using.

If you’re using the new Google Ads experience, read Navigate the new Google Ads experience.

The Home tab lets you see the information about your account that matters the most to you. You can customize the tab by selecting the performance modules you want to see and set up filters to monitor your performance in even more detail.

How it works

We've set up a few filters to get you started, but you can set up saved filters for your account so you can further customize your Home tab. These filters give you easy access to your most important keywords and campaigns, as well as important account events, such as when you're approaching your daily budget or experiencing a significant drop in traffic.


Let's say you want to see which keywords get impressions (this means your ad displays when someone searches on your keywords) but no clicks. You might create a filter to display any keywords with at least 20 impressions but zero clicks. Once you save that filter, you'll be able to add it to the Home tab and immediately check up on those keywords every time you log in.

You can also use the "Customize module link" in the upper left-hand side of the Home page. By clicking this link you'll be able to add or remove filters and change the way you view the Home Tab. Try dragging and dropping, or collapsing and expanding, the windows you want to see, to customize your Home tab view even more.

How it can help you monitor performance

  • Graph: You'll find a performance graph at the top of the tab to help you quickly identify changes in performance.You can compare performance across two date ranges, or between different metrics.
  • Keyword performance module: There are several keyword performance modules on the tab to get you started, but you can also define your own "best-performing" or "worst-performing" limits by creating saved filters.
  • Monitor specific campaigns: You can still choose campaigns to watch by setting up saved filters for the campaigns you'd like to watch. Make sure to click the checkbox to save the filter so it'll be available as a section on your tab.

How it works on your mobile device

You can access the information on your Home tab from your mobile device by visiting AdWords on your phone's browser. If you make changes to thing you created on your Home tab, such as filters and alerts, they'll show on your mobile phone.

  • If you're using a compatible mobile device, we'll automatically redirect you to AdWords for mobile.
  • If you have an MCC account, you'll be taken to the desktop version of AdWords.


AdWords for mobile
Was this helpful?
How can we improve it?