Fix a disapproved ad

If any of your ads are disapproved, it unfortunately means that the ad isn't able to run at the moment. To get your ad up and running, find out which ad was disapproved and then edit it so that it meets our advertising policies.

This article explains how to find out why your ad was disapproved, then how to fix the issue and resubmit your ad for approval.

Instructions

The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

The steps to fix your ad vary depending on the type of policy violation impacting your ad. Your ad itself may not be compliant with specific Google Ads policies (for example, your ad is not compliant with our Editorial policy), or there may be issues with your destination (for example, your destination is not working, or your destination has content that’s not allowed). First, check which policy is affecting your ad, and then follow the applicable steps below.

If your ad is affected by policies not related to the destination, below are steps to fix the ad:

  1. Go to the "Ads and extensions" page and find the ad or extension you want to fix.
    Some policies apply to the ad’s destination. If your ad complies with the policy, check your destination to see if it’s causing the disapproval and make any necessary changes before proceeding.
  2. Hover over the ad or extension and click Edit.
  3. Edit the ad or extension so that it complies with the policy.
  4. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads and extensions” page for updates.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue