Fix a disapproved ad

Due to adjusted work schedules at this time, we are currently experiencing longer than usual times to process new ads in non-text formats (such as Video, RDA, App, etc.)

If you have a disapproved ad, please use Self-Service Appeals via Policy Manager, which allows you to appeal a policy decision directly from your Google Ads account using just a few clicks.

If any of your ads are disapproved, it unfortunately means that the ad isn't able to run at the moment. To get your ad up and running, find out which ad was disapproved and then edit it so that it meets our advertising policies.

This article explains how to find out why your ad was disapproved, then how to fix the issue and resubmit your ad for approval.

Fix a disapproved Google Ad

Instructions

The steps to fix your ad vary depending on the type of policy violation impacting your ad. Your ad itself may not be compliant with specific Google Ads policies (for example, your ad isn't compliant with our Editorial policy), or there may be issues with your destination (for example, your destination isn't working, or your destination has content that’s not allowed). First, check which policy is affecting your ad, and then follow the applicable steps below.

If your ad is affected by policies not related to the destination, below are steps to fix the ad:

  1. Go to the "Ads and extensions" page and find the ad or extension that you want to fix.
    Some policies apply to the ad’s destination. If your ad complies with the policy, check your destination to see if it’s causing the disapproval and make any necessary changes before proceeding.
  2. Hover over the ad or extension and click Edit.
  3. Edit the ad or extension so that it complies with the policy.
  4. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads and extensions” page for updates.

Appeal policy decision

The option to appeal a policy decision directly from your Google Ads account is now available for most formats and policies.

For any unsupported formats and policies, you can dispute policy decisions using the Disapproved ads and policy questions form.

If you believe that we’ve made an error or have fixed your destination, you can appeal the policy decision directly from your Google Ads account. Start by clicking Ads and extensions in the left page menu. From here, there are two ways to appeal.

How to appeal policy decisions from the “Ads and extensions” table

  1. Select the ads that you want to appeal.
  2. From the menu at the top, select Edit.
  3. Click Appeal.

    If any of the ads that you selected aren’t eligible for appeal, you’ll see a message showing which ads aren’t eligible.

  4. Under "Reason for appealing", select Dispute decision or Made changes to comply with policy.
  5. Under "Appeal the following", select which ads you want to appeal.
  6. Click Submit.

How to appeal policy decisions from an ad's "Status" column

  1. In the “Status” column of the ad that you want to dispute, hover over the ad status, and click Appeal.
  2. Under "Reason for appealing", select Dispute decision or Made changes to comply with policy.
  3. Under "Appeal the following", select which ads you want to appeal.
  4. Click Submit.

Check appeal status

After appealing, you can always check on the review status in the Policy Manager.

  1. Click the tool icon  in the top right-hand corner of your account.
  2. Under "Setup", click Policy Manager.
  3. On the “Appeal history” tab, you’ll find details for all ads you’ve appealed.
    • The “Status” column shows whether the appeal is still in progress or complete.
    • The “Results” column shows the results of the appeal, including how many ads had their policy approval status updated after the review.
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue