Link Google Analytics and Google Ads accounts

Linking a Google Analytics property to your Google Ads account can help you analyze customer activity on your website after an ad click or impression. 

This article shows you how to link Analytics properties to your Google Ads account, as well as how to edit or remove linked properties. For more background, you can read About linking Google Analytics and Google Ads.

Before you begin

To link Google Ads and Google Analytics, you’ll need administrative access to a Google Ads account and “Edit permissions” to a Google Analytics account. For unlinking and editing an existing link from Google Ads, only administrative access to a Google Ads account is required.

If you have any issues linking these accounts, use the Troubleshooter.

Instructions

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you’re still using the previous AdWords experience, choose “previous” below. Learn more

How to link Google Analytics properties to Google Ads accounts

  1. Sign in to your Google Ads account.
  2. Click the tools icon  in the upper right corner of your account. Under "Setup," click Linked accounts.
  3. Under "Google Analytics," click Details
  4. You'll see a list of Google Analytics properties to which you have access. The “Status” column shows whether a property is linked to Google Ads. (If you don't see an Analytics property here, make sure you have "Edit" permission to that property.)
  5. In the “Actions” column, click Link next to the properties you want to link to Google Ads. You can link as many properties as you’d like.
  6. Now you'll see one of the two screens described below:
    • If the property you chose only has one view, you'll see the name of just that view. Select Import site metrics to be able to see Google Analytics data in Google Ads reports.
    • If the property has multiple views, you'll see a list of the views that you can link. For each view, you can do the following:
      • Link: This will make Google Ads click and cost data available in Analytics, and Analytics goals and transactions available for import into Google Ads. Link as many views as you'd like. 
      • Import site metrics: (Recommended) Choose one view that you want to import site engagement metrics from. This view will be used to show site engagement metrics in the Google Analytics reporting columns of your account. Note that you’ll need to add Google Analytics columns to your Google Ads reports.
  7. Click Save.

How to edit or remove linked Analytics properties

  1. Sign in to your Google Ads account.
  2. Click the tools icon in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Analytics," click Details
  5. You'll see a list of Google Analytics properties to which you have access. 
    • To change which views are linked, or the view that site metrics are imported from, click the pencil icon Edit next to the data in the "Views" column. Click Save after making your changes.
    • To unlink a property from your Google Ads account, click Unlink in the "Actions" column.
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