Change your language, time zone and other Google Ads account settings

You can make changes to certain Google Ads account settings, such as display language, time zone and number format.Keep in mind that adjusting these settings won’t change how people see your ads. This article explains how to change your display language, number format and time zone.

We can reset your time zone only once, so please choose your new time zone carefully. Requests to change time zones must come from an Admin user, and your time zone may be shifted only eastward, for example, from Greenwich Mean Time (GMT) to India Standard Time (IST). If your time zone has already been reset once at your request, we won't be able to change it again.

Instructions

How to change your display language

Your display language is the language you see within Google Ads. To change the language that your ads are shown to, learn more about how language targeting works

By default, your account will use your Google Account language. These instructions explain how to set a different language for Google Ads.

  1. Sign in to your Google Ads account.
  2. In the upper right-hand corner of your account, click the tools icon and then under 'Setup', click Preferences
  3. Click to expand the Display language & number format section, then click the 'Display language' drop-down menu and select a language.
  4. Click Save

How to change your number format

Your number format changes how decimal points and commas are used when Google Ads displays a number. For example, 2,000.50 vs. 2.000,50

Not every possible number format is available for every display language. Also, some display languages let you choose only one number format, so depending on your language, your number format might not be editable. 

  1. Sign in to your Google Ads account.
  2. In the upper right-hand corner of your account, click the tools icon and then under 'Setup', click Preferences
  3. Click to expand the Display language & number format section, then click the 'Number format' drop-down menu and select the number format that you'd like to use (by country).
  4. Click Save

How to change your time zone

Your time zone affects the time shown on reports and can affect other settings such as targeting. 

To see your time zone:

  1. Sign in to your Google Ads account.
  2. In the upper right-hand corner, click the tools icon and then under 'Setup', click Preferences
  3. In the Time zone section, you'll see your time zone listed. 
We can only reset your time zone once, so please choose your new time zone carefully. Requests to change time zones must come from an Admin user, and your time zone may only be shifted eastward – for example, GMT (Greenwich Mean Time) to IST (India Standard Time). If your time zone has already been reset once at your request, we will not be able to change it again. 

If you are sure that you want to update your time zone selection, please contact us to request a change.

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