Submit billing information

To get your ads up and running, start by submitting your billing information. You might have several ways to pay for Google Ads, depending on your currency and the country where your business is registered. See the options available to you using our payment options finder.


If you’re using the new Google Ads experience, you won’t see a gear icon in your account. Instead, click the tools icon Google Ads | tools [Icon] in the top right-hand corner. You'll find Billing & payments under the 'Setup' header.

Submit your billing information

Once you've decided how you'd like to pay for Google Ads, you're ready to submit your information. Here's how you do it:

  1. Sign in to your account at
  2. Click the gear icon and choose Billing & payments.  
  3. Select your country or the territory where your billing address is located, from the drop-down menu. You'll see all the billing options that are available for your location and currency.
  4. Make your selection and follow the steps to enter your billing information.

Add a backup credit card

If you're on automatic payments (meaning you pay after your ads run), a backup credit card helps keep your ads running if your automatic payment is declined. We highly recommend setting up a backup credit card. If your primary payment method doesn't work for some reason, we'll charge your backup credit card to ensure that your ads keep running.

Tip: If you have a promotional code (coupon)

If you've got a promotional code, find out how to use it. Most promotional codes have an expiry date, so you might need to apply it soon after creating your account. Bear in mind that you can't request a promotional code.

When your ads will start running

For certain payment methods, your ads will be ready to start appearing on Google immediately after you enter billing information. With other payment methods, it might take up to a week before ads can begin running, due to payment verification and processing times. You'll see information in your account about verification and processing times. Of course, other things can affect when your ads start running, such as the ad approval process. Learn how to find out whether your ad is running.

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