The “Creator search” tab in YouTube Creator Partnerships can help you discover YouTube creators to partner with. You can search for creators, view creator profiles with rich insights, and apply filters to help you narrow down and decide if you want to partner with a creator.
On this page
- Eligibility requirements
- How the Creator search tab works
- How to navigate and use the Creator search tab
Eligibility requirements
The “Creator search” tab is currently available in select markets and can be accessed if you meet the following requirements:
- Large Customer Sales (LCS) or Google Customer Solutions (GCS) assigned
- With over $1,000 USD in Demand Gen or YouTube spend in the previous year
How the Creator search tab works
On the landing page of the Creator tab, you may find suggested YouTube creators who have videos that mention your brand. These videos are labeled with “Mention your brand” and may be sponsored or organic content.
You can also use the open-field search and filters to find relevant YouTube creators. Each creator has a profile that provides valuable insights. For creators who have opted in to sharing their data with advertisers, their profiles feature richer and non-public data. Filters include “Audience demographics”, “Subscribers”, “Creator location”, “Engagement”, and more.
How to navigate and use the Creator search tab
- Go to YouTube Creator Partnerships within the Tools menu and select the Creator search tab.
- Enter a keyword or a YouTube channel handle along with the “@” symbol in the search bar. For example, “summer beauty trends” or “@YouTube channel name”.
- Note: For best results, we recommend that you enter 1-3 keywords.
- Select or press enter for the search results. YouTube creators are shown in the card view by default.
- Select a YouTube creator thumbnail to view expanded creator insights and sample videos, which include recent and relevant content.
- Use table view and filters.
- Use creator profiles and contact YouTube creators for partnerships.
How to use table view and filters
You can also view your search results in table view and apply filters to easily compare YouTube creators and performance of their videos.
- To enable table view, select the table view icon at the top right-hand corner of the “Creator search” tab page.
- Select the Columns icon to modify and customize the data columns.
- When done, select Apply.
- By default, you will find 4 filters: “Subscriber count”, “Average views”, “Creator location”, and “Ways of contact” on top of the table.
- Select Add filter to add more relevant filters, and select Clear all to clear all filters.
How to use creator profiles and contact creators
After you’ve searched for a set of YouTube creators and applied filters to a smaller pool, you can view detailed insights about a YouTube creator to help you make an informed decision on who to partner with.
- In the table view, select See details or the channel avatar of a YouTube creator.
- A slider panel will appear with detailed insights, which include recent and relevant videos, core metrics that can be sliced by time, and audience insights for those creators who have shared their detailed channel insights.
- Note: Some YouTube creators may not have opted-in to share detailed channel insights. In these cases, we indicate them with informational messages.
- There are 2 ways to contact creators for partnerships.
- Contact creators through their email and socials:
- YouTube Partners Program creators can share business inquiry email and socials in YouTube Studio. This information is public and will be shared in creator profiles.
- Select the Contact button of your chosen YouTube creator or reach out through their publicly available business inquiry email, if available.
- Contact creator through Content Partnerships Hub Inquiry:
- This method is available only in 5 countries: United States, United Kingdom, Brazil, India, and Indonesia.
- Select the Contact button, and the “Send an inquiry” slide panel form will appear.
- Fill out all the necessary fields and when done, select Send.
- Contact creators through their email and socials:
Note: The “Contact” and “Send an inquiry” features are limited to advertisers with the following criteria:
- Access to Creator search
- Completed advertiser verification
- Not in restricted content and features or prohibited content categories
Related links
- About YouTube Creator Partnerships
- Sharing brand partner access to your video
- Product Linking: Link YouTube channels or videos and Google Ads accounts
- Creator partnerships boost
- How your data segments work
- YouTube Partner Program overview & eligibility
- Link YouTube channels or videos and Google Ads accounts
- Link a Google Ads account to Merchant Center
- Add paid product placements, sponsorships & endorsements
